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COM 486 UOP Course Material COM 486 Entire Course (UOP) COM 486 Week 1 Individual Assignment IMC and CMM Basics (UOP) How can these companies maintain a positive corporate image?What changes would you recommend to further enhance their corporate image? • COM 486 Week 1 Individual Assignment IMC and CMM Basics • COM 486 Week 2 Assignment Message Map Presentation • COM 486 Week 3 Assignment Marketing Communications Plan • COM 486 Week 4 Individual Assignment Movie Promotion and Advertising
COM 486 UOP Course Material COM 486 Week 2 Assignment Message Map Presentation (UOP) COM 486 Week 3 Assignment Marketing Communications Plan (UOP) A communication market analysis that will determine who the primary competitors are, justify selected target markets, identify target customers, and determine how to position the product within the minds of the target market The marketing communications for the chosen product with a list of communication objectives is shown in Figure 4.4 of Integrated Advertising, Promotion, and Marketing Communications . • Present your Message Map™ based on the Learning Team’s selection of the catering, conference, or hotel businesses on Baderman Island. Your presentation must include 8 to 10 slides in Microsoft® PowerPoint®, including an introduction slide, concluding slide, and detailed speaker notes.
COM 486 UOP Course Material COM 486 Week 4 Individual Assignment Movie Promotion COM 486 Week 5 Assignment Integrated Marketing How the various promotional and advertising tools will be integrated to support each otherHow will your plan remain ethical and socially responsible? Are there areas of your campaign that could be construed as unethical and socially irresponsible? • How do you plan to integrate technology into integrated message materials? For example, fast food restaurants, malls, websites, cell phones, or other companies and media.What factors might influence your message’s effect, such as differentiating your movie from other movies and other forms of entertainment?
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