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ONLINE BUSINESS 1 :45 PM - 2:45 PM

ONLINE BUSINESS 1 :45 PM - 2:45 PM. Presented by: Mashnoon Ahmed Narmin Kermally Shama Hyder Hunaid Hakam (Moderator). Introduction. Hunaid. Panelists Mashnoom Ahmed – President & CEO Net Brands Narmin Kermally – Owner MyChildBook.com Shama Hyder – Founder and Online Marketing Expert .

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ONLINE BUSINESS 1 :45 PM - 2:45 PM

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  1. ONLINE BUSINESS1:45 PM - 2:45 PM Presented by: Mashnoon Ahmed Narmin Kermally Shama Hyder Hunaid Hakam (Moderator)

  2. Introduction Hunaid PanelistsMashnoom Ahmed – President & CEO Net Brands Narmin Kermally – Owner MyChildBook.com Shama Hyder – Founder and Online Marketing Expert. Moderator Hunaid Hakam – Founder & CEO American Health Care Academy

  3. Three Quick Questions Hunaid • How many of you already have a website? • 2) How many of you looking to create website for existing business? • 3) How many wanting a website for new business?

  4. Informative Narmeen E-Commerce Understand Requirements Understand Requirements Domain Name Domain Name Website Design Website Design / Shop Cart Selecting a Host Selecting a Host Putting it Together Putting it Together Marketing Marketing Search Engine Optimization Search Engine Optimization Support Support Operations Operations

  5. Informative Narmeen E-Commerce Understand Requirements Understand Requirements • Type of Business • Purpose of Website • Information Presented • Target Market • Type of Business • Type of Products • Information Presented • Target Market • Niche Product • Competition • Cost Benefit Analysis

  6. WEBSITE Domainwww.godaddy.com Mashnoon USER WEBSITEHOSTwww.1and1.comwww.godaddy.com

  7. Informative Mashnoom E-Commerce Domain Name Domain Name Domain Name = Website Address Domain Name = Website Address Selecting Domain Selecting Domain • Keep it simple • Easy to remember • Keep it simple • Easy to remember Purchasing Domain Purchasing Domain • Go to GoDaddy.com • Preferred Domains • Regular Domain • Go to GoDaddy.com • Via Shopping Cart Website ex: http://www.3dcart.com/ Pointing Domain to Host Pointing Domain to Host • NameServers (DNS) • A-Record (IP Address) • NameServers (DNS) • A-Record (IP Address)

  8. Informative Mashnoom E-Commerce Selecting a Host Selecting a Host Host = Computer: Website Stored Select Host Based on Shopping cart. Windows ASP (active server pages)Need Database (Mysql) Host Price:$10 - $1,000 Host Type: Shared Vs Dedicated Linux PHP (Hypertext Preprocessor)Need Database (Mysql) • Resources: • www.BlueHost.com • www.1and1.com • www.hostgator.com • www.theplanet.com • www.speakeasy.com You can also select a company that hosts the shopping cart for you. Example:www.3dcarts.comwww.volusion.comwww.merchandizer.com

  9. Mashnoom E-Commerce Shopping Cart • Linux Based Shopping Carts • X-cart.com ($170) • oscommerce.com (Free) • Windows Based Shopping Carts • VPASP ($245 and up) • Comersus.com (Free) AND MANY MORE • INSTALLATION: Carts can be installed by the following • Vendors: Shopping Cart Vendor • Web designers: Web Designers that you may find online • Support: Hire a professional. (Will discuss later) PAYMENT GATEWAYS: You need a third-party vendor to process the credit cards and deposit money in your bank account.

  10. Mashnoom E-Commerce Shopping Cart Display

  11. Informative Shama/Mashnoom E-Commerce Website Design Website Design Selecting Design Selecting Design • Keep it simple • Keep it Clean • Find Competitive Advantage • Keep it simple • Keep it Clean Creating the Design • Custom Design • Select a Template Creating the Design Depends on the Shopping cart you select Example: www.templatemonster.comwww.freewebsitetemplates.com • Custom Design • Select a Template 3. Combination of both 3. Combination of both Shopping carts come with a default template. Vendors also design templates.

  12. Informative Hunaid E-Commerce Putting it Together Putting it Together • Purchase Domain • Select Shopping Cart • Select Host • Point Domain to Host • Install Shopping Cart • Implement Design • Insert Information • Purchase Domain • Select Host • Point Domain to Host • Implement Design • Insert Information • Upload Website to Host. This is High-Level and basic information. You will need to do a lot more research before completing these steps.

  13. Hunaid NOW YOUR WEBSITE IS WORKING HOW DO YOU GET VISITORS ON YOUR WEBSITE?

  14. Shama Marketing There are Many ways you can market your website • Search Engine Optimization (SEO) • Pay Per Clicks (PPC) • Banner Advertisements

  15. Shama PAY PER CLICK $$ ORGANIC LISTINGFREE

  16. Shama Search Engine Optimization Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results • Page Rank • SEO Strategies • OFF-Page SEO • Link Building • Directories • Blogs • Forums • Articles • ON-Page SEO • SEO Companies • Research The Following: • White hat versus black hat • Getting indexed • Google Webmaster tools

  17. Shama Getting Support There are many resources in the market now days! Marketplace where people who need support can find professionals • www.rentacoder.com • www.getafreelancer.com • www.scriptlance.com Create a project on the websites listed above and then professionals bid on your project from all over the world. • Marketing Company • SEO Organization • Web design Companies

  18. Narmeen Operations • Customer Support • 1-800 Numbers • Email Management • Live Chat • Product Management • Shipping • Refunds • Insurance • Office

  19. Narmeen PANEL DISCUSSION Backup: If questions are not raised, we will talk about how we got into the online market. Starting Narmeen.

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