7 Types of Consumer Expectations

1. 7 TYPES OF CONSUMER EXPECTATIONS

2. INTRODUCTION THE EXPECTATIONS CONCLUSIONS

3. INTRODUCTION Customer satisfaction reflects the expectations and experiences that the customer has with a product or service. Expectations reflect both past and current product evaluation and use experiences..

4. IMPLICIT EXPECTATIONS EXPLICIT EXPECTATIONS These expectations reflect established norms of performance. These expectations are mental targets for product performance, such as well-identified performance standards. THE EXPECTATIONS

5. DYNAMIC EXPECTATIONS STATIC EXPECTATIONS These expectations are about how the product or service is expected to evolve over time. These expectations address how performance and quality are defined for a specific application. THE EXPECTATIONS

6. INTERPERSONAL Interpersonal expectations reflect the relationship between the customer and the product or service provider. TECHNOLOGICAL Technological expectations focus on the evolving state of the product category THE EXPECTATIONS

7. SITUATIONAL EXPECTATIONS This type of expectation is related to pre-purchase expectations or post-purchase satisfaction of consumer. THE EXPECTATIONS

8. CONCLUSION Keeping these 7 customer expectations in mind before you set out to measure customer satisfaction will ensure that your customer satisfaction research will provide accurate insights. Presented By: RIGHT2REVIEW