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The Changing Face of Consumer Expectations.

The Changing Face of Consumer Expectations. Keith Pardy WFA, Mumbai. Observations. Straight lines. Networked nature. Social networks. Networked media. The end of demographics. Food. Green concerns. Ethics. Values Passions Desires. Health. Sustainability. Organics. Transparency.

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The Changing Face of Consumer Expectations.

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  1. The Changing Face of Consumer Expectations. Keith Pardy WFA, Mumbai

  2. Observations

  3. Straight lines

  4. Networked nature

  5. Social networks

  6. Networked media

  7. The end of demographics Food Green concerns Ethics Values Passions Desires Health Sustainability Organics

  8. Transparency

  9. Consumers connect Corporations broadcast

  10. Co Creation

  11. Is there any problem that 3 billion people can’t solve?

  12. Brands as beliefs

  13. Mass Media

  14. The 7th Mass Media

  15. Remember: KEYS WALLET PHONE

  16. Timely - Relevant & Contextual

  17. Social Marketing Intelligence The Black Gold of the 21st Century

  18. ?

  19. Budgets € € € € €

  20. Space & Time

  21. Metrics

  22. Media Planning

  23. Organizational structures

  24. Social Marketing Intelligence

  25. Research

  26. Thank you ! Thank you !

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