7 Types of Bad Writing

1. 7 Types of Bad Writing http://www.badlanguage.net/seven-types-of-bad-writing

2. Thinks too much of itself. Dow Corning’s “Innovative solutions for wound management,” which means “bandages.” The UK satirical magazine, Private Eye runs a regular column lampooning the abuse of the word ‘solution.’ This kind of word inflation devalues meaning and arouses the scepticism of readers.

3. Is too clever by half. • “the Governing Body are agreeing this budget as the financial mechanism to support the education priorities of the school as identified in the School Development Plan and will adhere to the best value principles in spending its school funding allocation.” • It meant, “We approve the budget.” For some reason, people are afraid to write how they speak. They want to sound big, grown-up and clever. So they use big words and long sentences. Example from a school board meeting

4. Gets hyped up. • “Nortel has established a legacy in innovation and will continue to push the envelope…” Press releases often include frankenquotes. These are made-up quotations that bear no resemblance to normal speech. For example… Try saying that in a pub to your friends. See if they still listen to you afterwards. Or trust you.

5. Tells lies. In the UK, journalists score low in public trust. Somewhere near politicians and spin doctors. However, good journalists are obsessive about research, accuracy, good reporting, details and, yes, truth. What works for newspaper stories also works for business communication. The cover story, "Why does college have to cost so much?" shows a large graph superimposed on a scene from the Cornell campus. There are two jagged lines running across the graph, one labeled "Cornell's Tuition" and the other "Cornell's Ranking". The tuition graph shows a steady rise, and the ranking graph, after some early meandering, plummets to an alltime low. The clear impression is that students are paying more for far less.

6. Ignores the reader. • Google says “Please read this carefully, it’s not the usual yada, yada.” • Microsoft says “This software is licensed under the agreement below.” As a writer, the greatest skill is to think about what the reader needs to hear, not what you need to say. It takes an imaginative leap. Which one is more likely to be read?

7. Needs to go on a diet. • “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” • (Good advice, not a bad example.) Most writing can be improved by liposuction. Consider the Gettysburg Address. Antoine de Saint-Exupery said it best… This is especially true when writing for the web, when you need to cut the word count by about 50 percent.

8. Has no direction. • Bad writing has either no direction or has too many. My favourite tutor at Oxford told me that I had to take my essays and drive them like AyrtonSenna (a famous racing driver). Good writing has a strong purpose.