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Executive Summary

Executive Summary. Organization’s Mission. Our organizations mission is to provide quality service and transportation to the community of Bloomsburg and Bloomsburg University. . Our Service.

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Executive Summary

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  1. Executive Summary

  2. Organization’s Mission • Our organizations mission is to provide quality service and transportation to the community of Bloomsburg and Bloomsburg University.

  3. Our Service • The service we will be providing is motorized transportation which will cover the areas of Berwick, Bloomsburg, and Danville. We will also provide Horse drawn carriage transportation around the city of Bloomsburg.

  4. Marketing Strategy • Coordination with Bloomsburg University • Target consumers will be mostly students • Will compete with the drunk bus • Advertisment • Internet, Flyers, Radio, Orientation, Commercials, and Word of Mouth

  5. Business Organization • Partnership (6 Owners) • Customer Service and Satisfaction is the number 1 priority

  6. Business Procedures • There will be several rules set forth for each employee to abide by. Each driver will have a number assigned to them that a customer can call if they feel they have been mistreated in any way.

  7. Possible Expansion • As of right now global expansion is now a possibility because we want to focus our time and effort getting started in the town’s of Bloomsburg, Danville, and Berwick. • After debt is paid off expansion is a possibility throughout Pennsylvania

  8. Introduction

  9. Name, title, and responsibility of each team member/business partner Jared Savlov – Introduction Mike M - Business Description Matt C. - Organizational Plan Dave E. – Marketing Analysis Alex S.- Technology and Financial Plan Eric B. – Executive Summary and appendixes

  10. Name, street address, and internet address of business • Bloomsburg Taxi Service • -Address- • http://www.bloomsburgtaxi.com

  11. Nature of Business • Our company will provide transportation for the greater Bloomsburg area. This will include: Bloomsburg, Wal-Mart, Danville, and Berwick. We will have horse drawn carriages along with our conventional Taxis.

  12. History of Bloomsburg • Bloomsburg is the only town in Pennsylvania. Its population as of July 2007 is 12,627. Bloom Township, as it was known until the mid-1800's was one of the original 12 townships which comprised Columbia County in 1813. Various portions were taken from it to be added to surrounding townships, and in 1870, the remainder was organized as the Town of Bloomsburg. Bloomsburg University was started in 1839. Bloomsburg is also home to the Bloomsburg hospital and the Bloomsburg public library that has 26,500 volumes that can be accessed by anyone. The Bloomsburg fair is also a big attraction to the community.

  13. Demographics of Bloomsburg

  14. State why your team chose this particular business • The town is in dire need of a transportation system. This business will appeal not only to Bloomsburg students but to the citizens of Bloomsburg as well.

  15. Justify the need for this particular business in downtown Bloomsburg • People need a way to get from place to place. There is no business in the downtown area that will provide this service. We will be able to provide this service for everyone.

  16. Include your organization’s mission statement • Bloomsburg Taxi Service promises its customers as well as community members a cheap, friendly, and reliable way to get you where you want to go.

  17. Business Description • Transportation Service • Helps limit drunk driving • Allows a safe way for students to get around from place to place • Slow enjoyable ride (Horse Drawn Carriage) • Equipment Needed • Cars for transport • Horses and Carriages

  18. Business Description Cont… • Floor Plan • No formal plan for business, mainly a service and doesn't require a specific layout • Leasing Property • Best option is to lease in case business should fail, easer to get out of contract than to sell a building • Call boxes for transportation • - Customers will use our toll free number or call boxes to acquire our services

  19. Partnership Form of Ownership • Disadvantages • Potential Disagreements between owners. Will have difficulty agreeing on every decision we have to make. Advantages Six owners meaning shared responsibilities and more capital. Great Customer Service

  20. Organization Chart

  21. Employee Responsibilities • Owners • Manage and run the business • Deal with customers and co-workers in a respectful manner • Set the example • Dispatchers • Energetic and ready to help • Full of information • Answer the phones politely • Drivers • Clean driving record • Outgoing and friendly

  22. Motivation and Incentives • Tip Jar • Vacation Days • Variety of Cab Cars • Pay Raise on Sunday

  23. Ethics and Social Responsibility • Trust the Drivers • Rules & Regulations • Not Taking Advantage -Dealing with intoxicated students

  24. Market Analysis Plan

  25. Target Customers • Bloomsburg University students • Residents of Bloomsburg • Buckhorn • Bloomsburg • Berwick • Danville

  26. Reasons for using our service • They don't have a means of transportation • Under the influence • Going places that are too far for them to walk etc.

  27. Competitors • Late night shuttle “Drunk Bus” • Bloomsburg University Transportation

  28. Future of our Business • We're striving to become the most dominant means of public Transportation in the Bloomsburg area • Eventually spread to other local towns around Pa.

  29. Rates • Bloomsburg University students there will be a basic fee of 15 dollars built into their tuition and they will only have to pay 35 cents per every ¼ mile.  • Regular residents of the town will pay a $1.50 right off the bat and then 35 cents for every ¼ mile after that.

  30. Advertising and Marketing • Our logo on all of our taxi's and call boxes • Flyers posted around all of the surrounding times • Television • Radio • Word of mouth

  31. Technology and Financial Plan

  32. Technology Needed… • Bloomsburg Taxi Service will provide a cheap, friendly, reliable service. • Will need to acquire the following to operate: • 10 Vehicles(6 Kia Sedonas, 4 Kia Rios) • 10 Call Boxes • 10 GPS Systems • 10 Credit/Debit/Huskey Gold Swipe Machines • 2 Office Computers • 2 Office Phones

  33. How these acquisitions will help? • Cheap • Not pricy • Affordable to all • Reliable • 24 hour services • Friendly • Office phone numbers • Sociable drivers

  34. Estimate Start-up Costs Costs: Costs(cont’d): 10 Credit/Debit/Huskey Gold Swipe Machines $4,900 2 Office Computers $796 2 Office Phones $23.76 2 Horse Carriages $3,100 Total Start-up Costs= $ 189,429.76 • 10 Vehicles(6 Kia Sedonas, 4 Kia Rios) • Kia Sedonas • $87,160 • Kia Rios • $72,870 • Office Building • $16,800 • 10 Call Boxes • $2,500 • 10 GPS Systems • $1,280

  35. Equity Contributed • Each of us will contribute $10,000 of our personal funds for Bloomsburg Taxi Service • Total: $60,000

  36. Additional Equity Needed • Added C.O.S.S. and OE • $ 189,429.76 and $ 214,445.50 • $ 403,875.26 • $ 403,875.26 • $60,000 of equity provided • Approximately $ 343,875.26 needed

  37. Where We Will Obtain This Equity... • PNC Bank of Bloomsburg • Acquire loan of $450,000 • Terms: • 15 years • 5% interest rate

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