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Mohawk College

Mohawk College. Daily Newspaper Sections.

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Mohawk College

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  1. Mohawk College

  2. Daily Newspaper Sections The Hamilton Spectator delivers groundbreaking news reports, plus award-winning coverage of everything that happens around town and around the world. The variety of sections and environments make for a powerful marketing mix that can help you connect with your target audience. • Our daily sections are: • A (News and Business) • Sports • Classified • Go (Celebrities, Style, Food, Money, Health, Music, Movies and much more!)

  3. Weekly Newspaper Sections/Features • Careers (Sat.) • Your must-have section if you are looking for a job. • Spectator TV (Saturday TV Magazine) • A complete listing of what’s on television. • Spec Resale Homes (Sat.) and New Homes (Sat.) • Two sections offering comprehensive guides to area real estate. • Overdrive (Thurs.) • Automotive news and vehicle information, along with the most extensive package of local automotive advertising. • Cars & Trucks (Wed.) • Our popular guide to resale vehicles. • Colour Comics (Sat.) • Focus (Sat.) • Analysis, opinion and commentary – with a dash of religion, spirituality and science.

  4. 6 Day Cume 68% Reach 5 Day Cume 64% Reach Saturday 48% Reach Weekday 43% Reach The Hamilton Spectator provides exceptional reach of the market! The Hamilton Spectator provides significant coverage – 229,400 adults daily and 257,200 on Saturday. Over a one-week period more than 2/3 of area adults will turn to the pages of The Hamilton Spectator! Source: NADbank 2002 Full Release Base: Hamilton CMA, Adults 18+ (531,400)

  5. The Hamilton Spectator reaches more adults than all 7 local radio stations combined! Hamilton CMA, Adults 18+, Read or Listened to Yesterday Source: Nadbank 2002 Full ReleaseBase: Hamilton CMA, Adults 18+ (531,400)*changed call letters and format during survey period

  6. The Hamilton Spectator reaches more Hamilton adults than any other daily in the market. Average Issue Audience – Hamilton CMA 18+ Source: NADbank 2002 Full ReleaseBase: Hamilton CMA Adults 18+ (531,400)

  7. CATEGORY SPECIFIC SPECIAL SECTIONS The Hamilton Spectator has developed a number of “Category Specific” Special Sections to assist smaller companies reach their target audience • Monday’s - “Join in the Swing”, special golf related products and services • Tuesday’s - “Health & Beauty”, special inner/outer beauty focus • Wednesday’s - “Dining & Entertainment”, special focus on dining, catering, entertainment • Thursday’s - “Indoor/Outdoor”, special focus on gardening and home renovations • Friday’s - “Fashion”, special focus on clothing, footwear and hair fashion

  8. Hamilton Spectator “Frequency Rate Plan” Build top of mind awareness for your product and/or service by participating in The Hamilton Spectator’s Frequency Program Compare rate saving to a “one-time” user to our cost effective and business building frequency program SMALL SIZE FREQUENCY EXAMPLE (less than a Quarter Page) Flat Rate Monday - Friday = $4.92/line Saturday - $5.82/line • 3 x frequency - Monday - Friday = $3.11/line Saturday - $3.65/line • 6 x frequency - Monday - Friday = $2.97/line Saturday - $3.49/line • 13x frequency - Monday - Friday = $2.76/line Saturday - $3.25/line • 26x frequency - Monday - Friday = $2.57/line Saturday - $3.02/line • 52x frequency - Monday - Friday = $2.23/line Saturday - $2.60/line

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