1 / 5

Jaguar XF Luxury Sedan - Build Awareness

Jaguar XF Luxury Sedan - Build Awareness. When car manufacturer Jaguar launched their new XF luxury sedan in the US market, they decided to do it with a major mobile advertising campaign.

Roberta
Download Presentation

Jaguar XF Luxury Sedan - Build Awareness

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Jaguar XF Luxury Sedan -Build Awareness • When car manufacturer Jaguar launched their new XF luxury sedan in the US market, they decided to do it with a major mobile advertising campaign. • Jaguar wanted to communicate the vehicle’s break through styling and unique features to a target audience that was male, 35 to 54 years old, and with a high level of household income. Source: MobiAD News

  2. Jaguar XF Luxury Sedan • The campaign used banner ads to drive traffic to a special mobile site. They ran on msn.mobi, cars.mobi, Yahoo mobile, and on the AdMob network. • The mobile site provided a lot of information about the Jaguar XF, as well as several ways for the customer to engage with Jaguar. Mobile Site homepage Source: MobiAD News

  3. Jaguar XF Luxury Sedan • The mobile site: • There are sections on the • Design of the car, • Innovations in the car, and • Performance of the car • High quality images were important, as the Jaguar has a luxury image. • Videos were also included. “Design” videoclip (let’s put these In the deck) “Design” homepage Source: MobiAD News

  4. Jaguar XF Luxury Sedan • Engagement: • visitors could input their ZIP code in order to locate their nearest dealer and book a test drive • visitors could order a brochure. • visitors could alternatively submit their email address in order to request a branded email newsletter • Finally, there was a selection of wallpapers that consumers could download to their handsets Find a Dealer or Request a Brochure Source: MobiAD News

  5. Jaguar XF Luxury Sedan • Overall the campaign was a big success for Jaguar, and they have made available quite a number of statistics about the campaign. • 12,000 videos downloaded • 18,000 wallpapers downloaded • For users who visited beyond the home-page, the average dwell time was 2 minutes • 1.2% of users requested an email brochure by entering their email address into the WAPsite • 2.6% located their nearest dealer to arrange a test drive Source: MobiAD News

More Related