BUS 402 ASH Courses / bus402dotcom

1. BUS 402 ASH Courses / bus402dotcom

2. BUS 402 ASH Courses • BUS 402 Week 1 DQ 1 Environmental Changes • BUS 402 Week 1 DQ 2 Vision and Mission • BUS 402 Week 2 DQ 1 Components of External Environment • Week 1 DQ 1 • Environmental Changes. . Provide an example of an industry or company that has changed its strategy over time as environmental factors such BUS 402 Entire Course BUS 402 Week 1 DQ 1 Environmental Changes

3. BUS 402 ASH Courses • Vision and Mission. Share the vision and mission statement of your firm (or one with which you are familiar). How is that vision and mission statement communicated to employees and the public? • S.W.O.T. Analysis. Watch the video, How to Perform a S.W.O.T. Analysis, and then conduct an S.W.O.T. analysis using the Starbucks’ Global Quest 2006: Is the Best Yet to Come? case BUS 402 Week 1 DQ 2 Vision and Mission BUS 402 Week 2 Assignment Starbucks S.W.O.T. Analysis

4. BUS 402 ASH Courses • Week 2 DQ1 • Components of External Environment. What are the two most relevant externalities from Exhibit 2.6 for a firm with which you are familiar? Have these • Components of Internal Analysis. Using “The Seven-S Framework” from pages 58-59 to examine a firm with which you are familiar and address how the firm stacks up in respect to the “qualities of excellence” list on page 59. Does alignment with this BUS 402 Week 2 DQ 1 Components of External Environment BUS 402 Week 2 DQ 2 Components of Internal Analysis

5. BUS 402 ASH Courses • Week 3DQ 1 • Market Positioning Strategies. Chapter 4 addresses timing and positioning (or market niche) strategies. Using Exhibits 4.8 and 4.9 to assess a firm of your choice. What generic strategy is this firm employing? Are they using a combination approach? What are the • Vertical Integration. Is your company vertically integrated? If so, is it fully, or partially, integrated? If not, would such a move yield potentially high competitive rewards? Explain your BUS 402 Week 3 DQ 1 Market Positioning Strategies BUS 402 Week 3 DQ 2 Vertical Integration

6. BUS 402 ASH Courses • Week 4DQ 1 • International Markets. What issues are likely to arise in a developing country when a global giant like Coca-Cola begins operations there? What • Multi-business Corporations. Consider how a large diversified organization sets strategy. PepsiCo, for example, has beverages (Pepsi, Mountain Dew, Gatorade, Tropicana, Aquafina, Dole and tea and coffee through partnerships with Lipton and Starbucks) and food companies (Frito Lay, Quaker, Sabritas, Gamesa, and Latin Americas Foods BUS 402 Week 4 DQ 1 International Markets BUS 402 Week 4 DQ 2 Multi-business Corporations

7. BUS 402 ASH Courses • Focus of the Final Paper • Read the Starbucks’ Global Quest 2006: Is the Best Yet to Come? case provided in the Course Materials section of your course shell. From the perspective of an executive with the firm, prepare a ten- to twelve- page, three-year strategic management proposal to Starbuck’s managing board of directors. Your proposal must be future-oriented and include an economic assessment • Week 5DQ 1 • Corporate Social Responsibility. Think of companies that are concerned not only with the bottom line, but also with being good corporate citizens. Share examples and the reasons why you think these companies practice social responsibility. Respond to at least two of your fellow BUS 402 Week 5 Assignment Final Case Study and Strategic Plan (Starbucks) BUS 402 Week 5 DQ 1 Corporate Social Responsibility

8. BUS 402 ASH Courses