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Content Strategy_ABN Technologies
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Content Strategy with Data Analytics format By ABN Technologies Creating joy of Smart Solutions….
Content Forms and Sources In house Syndicated Free Content Content Competitions/Social Forum Infographics/ Gifographics Memes Videos Text Outsourced or Purchased Content
Broad Category of Content Categories Case Studies Reviews Updates Opinions
Reviews Reviews Books Influencers News Products Movies
Updates Updates Latest Lifestyle Trends National/International Events Literature Updates News
Opinions Opinions Medical Trends Social Trends News Polling Researches
Content Publication and Format Plan(1) Publication Plan Categories Facebook Twitter Google Plus Linkedin Quora Instagram Youtube Slot 1 Time X Slot 2 Time X Slot 1 Time X Slot 2 Time X Slot 1 Time X Slot 2 Time X Slot 1 Time X Slot 2 Time X Slot 1 Time X Slot 2 Time X Slot 1 Slot 2 Time X Time X Slot 1 Slot 2 Time X Time X Books Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Influencers Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X News Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Time X Products Format Plan Categories Memes x% Infographics x% Videos x% Text x% Books x% x% x% x% Influencers x% x% x% x% News x% x% x% x% Products
Content Publication and Format Plan(1) Publication Plan Categories Facebook Slot 1 Slot 2 Slot 1 Time x Time x Time x Time x Time x Time x Time x Time x Twitter Google Plus Slot 1 Time x Time x Time x Time x Linkedin Slot 2 Time x Time x Time x Time x Quora Slot 2 Time x Time x Time x Time x Instagram Slot 2 Time x Time x Time x Time x Youtube Slot 2 Time x Time x Time x Time x Slot 2 Time x Time x Time x Time x Slot 1 Slot 1 Slot 1 Slot 1 Slot 2 Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Time x Memes Infographics Videos Text Segmentation of Audience on the basis of Age Segmentation of Audience on the basis of Location Segmentation of Audience on the basis of Gender Segmentation of Audience on the basis of Profession 0-15 24-50 15-24 50+ Primary Tertiary Secondary Tier 1 Tier 4 Tier 2 Tier 5 Tier 3 Males Females
Consumer Engagement Strategy What motivates them? People/Consumer Who are they? What are their values? How do they behave? Are they just an Observer? Are they a Participant? Or are they Active Contributor? Location Where are they? Authority of dialogue and site? Volume and amount of buzz? Sentiment - (positive, negative, neutral)? Influence Reach of conversation? Are they inquisitive and looking for info? Are they about to commit to the Brand? Are they loyal brand advocates? Are they brand opponents? Brand Association
Content Sourcing Plan Content Sourcing Plan Categories In-house Free Syndicated Content Competition Outsourced/Purchased Content x% x% x% x% Books x% x% x% x% Influencers x% x% x% x% News x% x% x% x% Products
Case Studies Case Studies Current Issues Cultural News Geographical
Content Acquisition Process Content exchange according to the daily plan Collaboration for the content exchange Making a list of Syndicating Websites Publishing and sharing the selected content on the web portals Organising the contests for the general public for the content Selecting the best entries on the website
Content Posting on Social Media Websites Mark the relevant keywords with hashtag Post the content and comment on the other relevant posts Search for the Relevant groups/circles Identify the current hot topics
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