User Generated Content for Digital Marketing

1. MIT University, ShillongUser Generated Content

2. What is User Generated Content? User Generated content can be defined as; • User Generated Content (UGC) refers to the content created by the users, advocates, and consumers loyal to the brand. These are not the official endorsers or brand ambassadors. • The content generated by these users can be in form of a post, video, article, review or testimonial, or even a podcast centered around the brand. • Leveraging this brand marketing tactic reaps the company greater rewards in terms of loyalty, following, revenue, and trust.

3. Benefits of UGC for your brand • Gives the brand credibility and authenticity • Improves your visibility • Increased conversion rates & profitability • Cost-effective • Builds community & trust • Inspires Brand Advocacy

4. Learning UGC with Certification in Digital Marketing An effective Digital Marketer must have skills like generating UGC and other capabilities. Hence one should undergo training and acquire the required skill set. MIT University is an institute that understands the current skills gap in the market and strives hard to reduce it. For this purpose, MIT University offers a Certification in Digital Marketing that covers the key concepts of Digital Marketing through case study and an interactive approach. Certification in Digital Marketing imparts key skills like SEO, SEM, Social Media and Content Marketing, Programmatic Advertising, Marketing Analytics, and much more.

5. Potential Career Opportunities Successful completion of the program will ready you to pursue multiple roles in Digital Marketing, across various domains. Few exceptional job prospects are: • Digital marketing executive • Digital marketing manager • Content writing executive • Content manager • SEM/Performance Marketing Manager • Social Media manager • Digital marketing specialist • Associate - Digital Marketing

6. Advantages of MIT University, Shillong • Industry experts as course faculty • Harappa Education certifications • Industry-relevant course offerings • Self-paced learning • Block pattern pedagogy • Continuous Assessment for long-term knowledge retention • Live sessions & Masterclass • Case study discussions (Cases from Harvard, IIMs, and other premium sources) • Dedicated student support team • State-of-the-art LMS (Canvas) • Regularly updated syllabus

7. About MIT University, Shillong • Set in the laps of nature’s haven, North-East India, MIT University of Shillong, Meghalaya is an integral constituent of MIT Pune. • MIT University, Shillong offers Executive MBA programs across specializations such as Marketing, HR, Finance, Supply Chain, Operations & Project Management. In addition to the executive education, the University has matched the pace with the changing times, and hence it offers Certification programs in Innovation & User Experience Design and the most trending Digital Marketing. It also offers a unique program called the Post Graduate Program for Executive education (PGPEx) in Design Thinking & Digital Transformation.

8. Contact Us Address: Nongshiliang, Shillong, Meghalaya 793014 Phone: +91 7385554599 Email id: admissions_executive@mitu.edu.in Website: mituniversityindia.edu.in

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