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Online Newsrooms vs Digital Content Hubs

The traditional text-based online newsroom which lists press releases but not much else is outdated and needs to be replaced with a visually rich content hub that includes social content, blog posts, images and video and a database of expert bios.

SalFalko
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Online Newsrooms vs Digital Content Hubs

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  1. Online Newsroom or Digital Content Hub? A conversation with Sally Falkow and Tinu Abayomi-Paul #ownthenews

  2. Sally Falkow  Accredited (APR)since 1994  Digital Evangelist since 2000  Publisher of Proactive Report – one of the first 20 PR blogs – first published in 2003  First session on Digital PR at a PRSA conference (2004)  PR Trainer of the Year (2009) for the first Digital and Social PR Boot Camp classes in the US @sallyfalkow Sally Falkow

  3. Tinu Abayomi-Paul  2014 Inaugural Women's Leadership Fellow at Hot Momma's Project  Executive Editor at Hot Momma's Project  Former Editor of Women Grow Business (#wgbiz)  Currently serving on the Web.com/Network Solutions Social Web Advisory Board @tinu

  4. The Media Landscape • The one factor that has most impacted news in the last decade is search • The one factor most likely to be the biggest influence on news in the next decade is social sharing The Media Landscape Source: Pew State of the Media Report

  5. The Rise of Visual Content • The majority of people describe themselves as visual learners. • Content posted with visuals receives 94% more page visits and engagement. • Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content. • Videos and images on landing pages increase average page conversion rates by 86%. The Rise of Visual Content

  6. What the Media Wants • Images that tell the story • Infographics that help the reader grasp complex data • Charts to show data visually • Video that extends and enhances the story What the Media Wants

  7. Sneak Peek Sneak Peek 2014 Online Newsroom Survey Results 2014 Online Newsroom Survey Results

  8. Fortune 100 Fortune 100 • 96% have a newsroom • 29% still have a text-only news section – no images or video! • 22% use visuals with individual press releases • 61% have sharing options on their news content • Over 90% have LI, Twitter and FB accounts • Only 22% have their social content linked from their newsroom • 23% have optimized the content for search

  9. Fortune 500 Fortune 500 • 98% have a newsroom • 38% are still text only – no images or video • 10% use visual on individual press releases • 42% have social sharing buttons on their news content • 90% have LI, Twitter, FB and YT accounts • 14% link to all their social content from their newsroom

  10. Inc Inc 500 500 • 78% have a newsroom • 73% are text only – no images or video • 8% use visual on individual press releases • 12% have social sharing buttons on their news content • 95% have LI, Twitter, FB and YT accounts • 2% link to all their social content from their newsroom

  11. QUESTIONS? QUESTIONS? @TINU @SALLYFALKOW http://www.press-feed.com

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