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Important Steps to Consider in Inbound Marketing

Building a strong brand, attracting new prospects and retaining customers requires a strong integrated marketing strategy. Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding. Saletify is a leading Digital marketing agency based in Pune, India. We are online advertising company having expertise in creating meaningful digital experience to help our client to attract and engage their customers digitally.

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Important Steps to Consider in Inbound Marketing

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  1. Important Steps to Consider in Inbound Marketing

  2. What is Inbound Marketing? Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding. • Inbound marketing generates 54% more leads than outbound marketing. • 84% of small businesses focus perdominantly on inbound marketing. https://saletify.com/

  3. 4Stages of INBOUND MARKETING • Attract visitors to your website through the creation of valuable content. • Convert website visitors into leads. • Build relationship and close leads into customers. • Measure your results. https://saletify.com/

  4. 1. Attract visitors to your website through the creation of valuable content. Strengthen your digital presence by developing content that will help potential customers find your brand.

  5. BLOGGING Companies who do blogging receive 97% more leads to their websites. 77% of internet users read blogs. Marketers who prioritize blogging are 13X more likely to see positive ROI. https://saletify.com/

  6. SOCIAL MEDIA Developing a social media following provides you a targeted audience and a chance to promote your content and develope new leads. Be where your audience is - 72% of internet users are now active on social media. Social Media has a 100% higher lead to close rate than outbound marketing. https://saletify.com/

  7. SEO Identifying and using targeted keywords throughout your website and digital content attracts quality visitors to your website. SEO (Search Engine Optimization) leads have a 14.6% close rate while outbound leads have a 1.7% close rate. 81% of shoppers research online before buying. https://saletify.com/

  8. PPC Complementing the “organic” channels above with an efficient pay-per-click (PPC) campaign gets you front of more visitors. 46% of clicks go to the top 3 paid ads on the SERP. 65% of customers click on Google ads that show buying intent. Businesses generate $3 in revenue for every $1.60 spent on Google Adwords. https://saletify.com/

  9. 2. Convert Website Visitors into Leads Converting visitors into a lead requires collecting their contact information.

  10. Compelling Offers Offer Potential Customers something valuable in exchange for their information, such as an in-depth piece of content like e-book or whitepaper, or a free consultation. It's worth taking the time to develope premium content pieces, as content marketing generates 3X as many leads as traditional outbount marketing but costs 62% less. https://saletify.com/

  11. Landing Pages with Contact Form Landing pages are standalone webpages that are designed to promote your offer and capture visitor contact information via a lead generation form. Limit navigational elements on your landing pages. You want visitors to stay and give you their contact info. https://saletify.com/

  12. Call-To-Action (CTAs) Placing call-to-action throughout your website blogs and other content invites lead generation. To Maximize the effectiveness of your CTAs lead to 42% more conversions. https://saletify.com/

  13. 3. Convert Leads into Customers Once you have converted visitors into leads, effective inbound marketing can help you strengthen your relationships and close them into customers.

  14. Email Marketing Send timely promotional emails to your leads designed to capture their attention and convert them. $44.30 is the average return on email marketing spend for every $1 spent. https://saletify.com/

  15. Marketing Automation Marketing automation software can help you automate your processes, including email lead nurturing. By setting up the delivery of a sequence of emails at specified time intervals that include valuable information and content, you can convince and convert more prospects than ever. Nurtured leads make 47% larger purchases than non-nurtured leads. https://saletify.com/

  16. 4. Measure and Assess Results

  17. Ensure your inbound marketing strategies are consistently helping your meet your goals by setting processes in place so you can measure and analyze your results. Analyze your data to determine where your visitors are coming from, how many are turning into leads, and what channels and strategies are driving ROI. https://saletify.com/

  18. Contact Us ADDRESS 305, Kumar Primus, Hadapasar,  Pune – 411013, India. Contact No. +91-8530666677 Website: https://saletify.com/

  19. THANKS! Any questions? You can find me at: Info@saletify.com

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