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Here are some SEO techniques/Strategies that you can implement right away to boost website ranking and traffic.
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SEO Ranking Factors • Meta Title & Description • Content • Keywords Research • URL • Domain Strategy • Anchor Text
Meta Title & Description • Identify title tags and meta descriptions on every page • Include keywords in title tags and meta descriptions • Title is important in optimizing rankings • Use Proper Heading Tags h1, h2, h3… etc • every single web page must have its own title tag • you can use up to 65 characters in Title. Ex. SEO Service Company • Meta Description character length is 160 characters. Try to use the maximum limit. • Write unique and believable meta descriptions.
Content Strategy • when Content is well written Content Quality is king. • First, define your goals as a website or business • Use the keywords your viewers are searching for. • Consider your audience • Use keyword density ratio in content • In content Use keywords in first paragraph • Use Google Ad words Keyword Tool • Remove Duplicate, Thin or spam Content in web page or blog.
Keywords Research • Use Google Keyword Planner for keyword Analysis. • Find Low Competition keywords with high search volume • Use strong or long tail keywords • Check Keyword frequency & density • Keyword is important in optimizing rankings • Write keyword-rich text • Your web site will be indexed based on your keywordsso use keywords related to your product or service
URL Structure • A good structure can help the indexation process of your website • Hypertext Transfer Protocol Secure • Domain name of the website. • Subdirectory of the file. • File name of the requested resource
Domain Strategy • choose a domain simple and short try to avoid underscores. • choose a keyword that is important for your business • use keywords, product names common words, advertising terms • choose a domain name that will increase your search engine ranking
Anchor Text • Anchor text is the visible, clickable text in a hyperlink that is displayed on a webpage.
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