NEWSSTAND ONLY / REGIONALS Seeking newsstand or regional readers only in order to maximize the efficiency of your media

1. The Magazine One-Sheet 2009 Rate Base: 675,000 Total Paid Circ: 675,535 ABC June30, 2008 Total Audience: 7.382 million Spring 2008 MRI Frequency: Monthly Established: 1948 HRTV Audience: 73mm homes on SPEED Channel (Premieres 02/09) WEB Traffic: 340,000 Unique Visitors 2.0m monthly page impressions March 2009 Ad Close: 11/14/08 On Sale: 1/6/09 May 2009 Ad Close: 1/14/09 On Sale: 3/10/09 July 2009 Ad Close: 3/19/09 On Sale: 5/12/09 September 2009 Ad Close: 5/20/09 On Sale: 7/14/09 November 2009 Ad Close: 7/23/09 On Sale: 9/15/09 January 2010 Ad Close: 9/24/09 On Sale: 11/17/09 March 2010 Ad Close: 11/23/09 On Sale: 1/19/2010 WHO READS HOT ROD? Readership: 99.3% Male 75.3% of readers have been reading for 9 or more years. 35.8% are employed as Craftsman/Technical. $77,546is the average household income. 83.9% own their own homes. Effectiveness: 26.9% of the readers pick up HOT ROD 10+ times a month. 71.5% of the readers save the entire issue after reading HOT ROD. React to Ads: 62.9% of the readers have purchased product as a result of reading HOT ROD. 44.4% of the readers have requested additional information after reading the ads. • HOT ROD Deluxe celebrates traditional hot rods and customs from the perspective only HOT ROD can. HOT ROD Deluxe taps into its unrivaled archive of materials and romances hot rodding as a uniquely American tradition. • HOT ROD Deluxe provides both the new generation of enthusiasts and graybeards with detailed “how-to” tech that reflects the passion of fabricating and drag racing set-up, plus engine builds of the obsolete multiple-carburetion powerplants traditional enthusiasts seek to recreate the image and styling from the formative years of hot rodding. • The pin-up also lives on in the most glamorous and appealing manner. 2009 ON-SALE & CLOSING DATES • QUICK FACTS • The World’s Largest Automotive Performance Magazine. • Most influential and powerful brand in the automotive performance market. • Unsurpassed integration capabilities of marketing campaigns that include television, events, print, and digital. • The broadest scope of technical information available anywhere that spans from new vehicle reviews to intense engine developmental data. • Passionate readership of 7.382 million* who respond to editorial information. • The only magazine that can provide 60 years of heritage and speak with authority on the latest in what is new and unique in the market. • *Source: Spring 2008 MRI • NEWSSTAND ONLY / REGIONALS • Seeking newsstand or regional readers only in order to maximize the efficiency of your media purchase? • HOT ROD Magazine offers a newsstand only banked ad section in every issue that reaches up to 100,000 newsstand buyers of HOT ROD Magazine. Prices rival niche titles with equal circulation and the seamless integration makes it the perfect buy for entry-level advertisers. • Additionally, regional advertisers can purchase regional inserts (narrowed to the state level only) that will reach both newsstand and subscribers in specific state categories. • Regional and newsstand inserts are also available. • For more details contact your Source Interlink Media sales representative or Bruce Miller, Publisher, at 313.967.5125. HOT ROD Magazine 6420 Wilshire Blvd, Los Angeles, CA 90048;PH:323-782-2000; FAX: 323-782-2223; ads.simautomotive.com

2. The HOT R Magazine One-Sheet 2009 Exclusively on • HOT ROD TV returns for its’ 15th season on SPEED in February 2009. • SPEED Channel reaches 73 million subscribers. • Guaranteed viewership of 225,000 HH per week. • Nine all-new episodes produced by BCII (Bud Brutsman), the creators of Overhaulin’ and RIDES. • 26 consecutive week schedule with 26 weekend morning airings and 26 midweek airings. • Source Interlink Media HOT ROD Television inventory is sold out for 2009. Inventory may be available from SPEED. • Web: Get up-to-date schedules, sponsor promotion and brand recognition details by visiting www.hotrod.com/tv. September2009 HOT ROD’s 5th Annual Drag Week™ takes the action of the Pump Gas Drags™ and combines it with the survival techniques needed to accomplish Power Tour™. Imagine driving your street/strip car on an 1100-mile loop visiting 4 different race tracks with no support vehicle, then returning to the first location for the final day of racing. Drag Week participants make up eight classes, and each street machine is required to travel with all provisions, tools and equipment on board. Venues to be announced December 2008. At the end of the week, the fastest and most reliable cars make up the winners list, but simply surviving Drag Week™ is a feat unto itself. Currently planned for September, 2009, HOT ROD Drag Week™ will again include 8 classes of competition in order to determine the fastest street car in America. HOT ROD Drag Week™ will be covered in the February 2010 issue of HOT ROD. Presenting Sponsor $12,500 Class Sponsor: $6,000 Track Sponsor: $6,000 Official Product Sponsor: $3,500 2009 Power Tour Dates and Route Sat., Jun 6 – Madison, WI – Alliant Energy Center (Kick-Off) Sun., Jun 7 – Racine, WI – Downtown Lakefront Mon., Jun 8 – South Bend, IN – TBA Tue., Jun 9 – Warren, MI (Detroit) – General Motors Technical Center Wed., Jun 10 – Dayton, OH – University of Dayton Arena Thu., Jun 11 – Somerset, KY – TBA Fri., Jun 12 – Bristol, TN – Bristol Motor Speedway (Grand Finale) Sat., Jun 13 – Bristol, TN – Bristol Motor Speedway (Long Hauler Awards and Photo) 2008 Results Long Haul Vehicles: 1,245 Long Haul Participants: 2,208 Total Registered Vehicles: 3,985* Spectator Attendance at Venues: 64,500# * includes one night and multiple night registered vehicles. # estimated attendance for FREE spectator attendance at all venues. • CONTACTS: • Doug Evans, VP/Group Publisher • 813-675-3555 • doug.evans@sourceinterlink.com • Bruce Miller, Publisher • 313-967-5125; Cell: 313-737-6665 • bruce.miller@hotrod.com • Jerry Pitt, Editorial Director • 323-782-2612jerry.pitt@sourceinterlink.com • Rob Kinnan, Editor • 323-782-2661 • rob.kinnan@hotrod.com • Mimi Hirata, Assistant • 323-782-2179 • mimi.hirata@hotrod.com • Kristen Prescott, Managing Editor • 323-782-2244 kristen.prescott@sourceinterlink.com • Bill McGuire, Detroit Staff Editor • 313-967-5104bill.mcguire@hotrod.com • Christopher Campbell, Assoc. Editor • 323-782-2601 • christopher.campbell@hotrod.com • Jenny Schmitz, Mktg. Mgr./Events • 317-422-4114jenny.schmitz@sourceinterlink.com • Monica Strock, Ad Coordinator • 323-782-2114 FAX: 323-782-2575monica.strock@sourceinterlink.com HOT ROD Magazine HOT ROD Television HOTROD.com HOT ROD Power Tour HOT ROD Drag Week HOT ROD Deluxe HOT ROD U at UTI HRPT Sponsorships Rate Presenting Sponsor SOLD Co-Sponsor $80,000 Kick-Off Sponsor SOLD Grand Finale Sponsor* $28,500 Cruise Night Sponsor* $25,000 Main Stage Sponsor $25,000 Vision Screen Sponsor $25,000 Dyno Challenge $20,000 GPS Route Sponsor $18,000 Official Product Designation $18,000 Event Level $12,000 Hot Rod Tour Bus $10,000 NOTE: Above sponsorship levels will have varying degrees of identification in the advertising. However, no sponsor or exhibitor will be included in the advertising at a commitment of less than $12,000. *Hospitality costs are the responsibility of the sponsor. • 340,000 unique visitors a month • Over 2,000,000 page views • Site is growing at 15%+ • Five unique advertising positions available • Video sponsorship also available • New Community Forum, Blogs and Reader’s Rides • Contact: DigitalSales@SourceInterlink.com