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Presenter: James Baker

Institute for Public Strategies. Presenter: James Baker. www.publicstrategies.org. Binational Challenges. Needed a new Prevention Model: To address public health issues through changes in policy and community norm That can be applied along the border. Applied Data and Research.

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Presenter: James Baker

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  1. Institute for Public Strategies Presenter:James Baker www.publicstrategies.org

  2. Binational Challenges • Needed a new Prevention Model: • To address public health issues through changes in policy and community norm • That can be applied along the border

  3. Applied Data and Research Intentional Organizing Policy Media Advocacy Enforcement Environmental Prevention Model Effective Prevention Campaign

  4. The Border Project is an example of testing the Environmental Prevention Model in a binational environment • Results proven through NIH • The Border Project has been designated a Model Program by the United State Department of Health and Human Services

  5. Border Project –Applied Data Identified Problem • 10-12 thousand youth under 25 years old frequent Tijuana bars every weekend night. • More police calls-for-service to the Border Area than any other area in the City of San Diego . • Exceptionally high number of DUIs emanating from the border - travel distances are substantial. • Violence and crime harming border area’s reputation and economic vitality.

  6. Border Project –Intentional Organizing Right people at the right time

  7. Border Project –Media Advocacy

  8. Border Project –Media Advocacy More that 1000 news stories generated in both English and Spanish

  9. Border Project –Policy California Military bases requires CHIT • TIJUANA BARS • RBSS-ID checking trainings • Ban banners at the bars • Restrict “barkers” Baja California State Legislature grants local control to municipalities to regulate alcohol Tijuana/San Diego OSC to stop under 18 youth from crossing the border Tijuana City Hall ban “all you can drink” and “ladies night specials” • California Legislature ban bar advertising targeting under 18 youth regardless of where the bar is. Baja California State Legislature Recommended an Alcohol Advisory Council with a majority of public health and safety advocates

  10. Border Project –Measurable Results Average Counts of Returning Pedestrians who are under 21 Border Crossers Source: Pacific Institute for Research and Evaluation PIRE • Artificially low counts in 1997 due to survey hrs. 12am – 4am vs. 12am – 6am other years. • Missing pedestrian data in first two quarters of two quarters of 2000 due to nonaccurate population counts from INS.

  11. Border Project –Measurable Results • 51% reduction in <21 BAC between .02 - .079 • 37% fewer late night crossers with BAC >= .08 • 26% fewer late night partiers • Nightime DUI fatalities on border region freeways reduced from 23 to 5 in one year • Formation of the Border Policy Council

  12. Border Project –Model Program

  13. Border Project –Vision GOAL: Reduce ATOD-related problems in the border region utilizing the Environmental Prevention Model Original Focus Expanded Focus

  14. Binational Policy Council Border Project –Binational Policy Council • Umbrella coalition to broaden application of the environmental prevention model to reduce public health problems in the border region: • Alcohol • Tobacco Use and Promotion • Pharmaceutical Drug • Illicit Drug • HIV • Vehicle to place defined issues high on the public agenda and to make policy recommendations

  15. Binational Policy Council – Current Priorities • Effective January 2004 the Baja California State Legislature gave the municipalities authority to regulate alcohol policy and law in accordance with local communities needs • Recommended that an Alcohol Advisory Council be formed with a majority of members to be public health and safety advocates Development of Tijuana Citizens’ Council

  16. Binational Policy Council – Current Priorities Community Based Enforcement ofTijuana Bar Drink Specials • Effective January 2004 the Tijuana City Hall banned the “All You Can Drink” and “Ladies Night” Specials in Tijuana’s Bars • This ban is aimed to reduce alcohol related problems to improve public health and safety in the border area.

  17. Binational Policy Council – Current Priorities Community Based Enforcement of CA Legislated Control of Advertising • Effective in January of 2004 California Legislature made it illegal for any CA advertiser to promote any bar targeting individuals under 21 years of age regardless of where the drinking will take place • Amended section 25664 of the CA Business and Professional Code

  18. Binational Policy Council – Current Priorities Strategizing Implementation Campaign • Action Steps: Subcommittees • Policy Subcommittee • Enforcement Subcommittee • Media Action Team

  19. Bozeman, MT San Diego, CA Tijuana, B.C. Chiapas Binational Policy Council – Project in Current Development Migrant Central American Sex Workers IPS Office Locations www.publicstrategies.org

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