How SEO Can Affect Your Website’s Performance in Search Engine

1. How SEO Can Affect Your Website’s Performance in Search Engine? Search Engine Optimization is trading these days and every business owners are adopting it to boost their ranking in search engines. There is lot of benefits of doing SEO for your business. Some of them are It improves the ranking of your keywords It increases brand awareness Your business appears among relevant audience It increases ROI of your business etc. But how SEO is effective for your business? This question triggers many business owners. Here in this post I will explain each and every thing that SEO helps. What is SEO? SEO is a technique to boost your ranking in search engines in comparison to other several businesses. When someone enters a query in search engine relevant to your business your website appears on the top. When your website will appear on top with relevant keywords you will receive relevant audience to your website and it helps in increasing ROI of your business. SEO is categorized in two parts: ON Page SEO: On page SEO is the technique of optimizing individual website to make it more user and search engine friendly. On Page optimization helps website rank on the top in search engines especially in Google. Some of the on page optimization factors: Title Tag: Title tag is the type of tag that is placed in the head section of your website. It is the quick overview of what you are offering. Title tag contains the

2. relevant the focus keywords and the length of title tag should not exceeds the word limit of 70 characters. Title tag appears along with your website in search engines when someone searches for your business. It is very helpful in gaining traffic to your website. Description Meta Tag: Description Meta tag is also plays very crucial role in ranking the website in search engines. It is also placed in the header section of your website. Description tag is the description overview of your business page that what the page is all about. The length of description tag must not exceed the word limit of 150 characters. Site Map: Sitemap is a file where all the URLs of your website are placed at one place. When search engine crawlers visit your website they can find all your business pages at one place and it is very easy for them to index each and every page. Sitemap file is uploaded in the root section of the website. Robots.txt file: Robots.txt file is the type of file that contains the pages that we do not want search engines to crawl. It is also placed in the root section of the website. Page Speed: Page speed is another ranking factor. The pages that load faster have higher changes to appear in the top rankings Above are some of the on page ranking factors that help in boosting the ranking of the website. Off Page: Off page is also known as link building. In this process we creates back links on the another sites. This helps in increasing link popularity and also boosting the ranking of the website. Some of the off page factors are: Business Listing Bookmarking Content Marketing

3. Classified Ad Submission etc.