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Learning Experience Journey Using Gamification & Serious Games - Ahmed Hossam, Gamification Consultant, Gamfed/Gampact

For the past 20 years Serious Games have been one of the most successful strategies to create an impact, and since 2011 Gamification has been one of the most successful strategies to increase Learning Engagement. In this session we will learn how to combine both strategies into 1 framework to design a complete Learning Experience Journey, that would be fun, engaging and with measurable ROI.

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Learning Experience Journey Using Gamification & Serious Games - Ahmed Hossam, Gamification Consultant, Gamfed/Gampact

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  1. Designing Gamified Learning Experience The Designer’s Journey Twitter • @ahmed_hossam88

  2. 87% ARE DISENGAGED http://news.gallup.com/poll/1 65269/worldwide-employees- engaged-work.aspx

  3. REVENUE GROWTH 1Billion after investing in a new online portal that takes a gaming and rewards approach to selling.

  4. Sudden Survey Mission! Participant’s profile Gamification Games User Experience User Engagement

  5. How To Win Accuracy Collaboration Creative presentation

  6. Debrief Insights and positive feedback about the overall process Your feedback on the product Why did you feel it is a game? What are the game elements that we used?

  7. Game Elements Used Time pressure Count down Points Collaboration Challenge Competition Teams Win state Innovation/ Knowledge sharing Creativity

  8. 10

  9. When to use Gamification? • The use of game elements and game design thinking in non- game contexts to: Engage people Give Feedback Change behavior Motivate action Promote learning Solve problems User retention And yet more ..

  10. Why Gamification?

  11. The engagement crisis 7/31/2018

  12. The engagement crisis 7/31/2018

  13. The engagement crisis Microsoft Research prove of the 10 seconds to leave a website http://research.microsoft.com/en-us/um/people/sdumais/sigir2010- dwelltimemodel.pdf

  14. Click to edit Master title style Teens Driving Less

  15. The engagement crisis Is there any industry who survived the engagement crises?!

  16. The Power of … Games! 7/31/2018

  17. Why Gamification? Why Gamification? Using Game Elements to Engage people in your process Games Serious Process Game Elements Gamification

  18. How Does a Learning Designer Think? How Does a Learning Designer Think? 7/31/2018

  19. Activity: Design your curriculum Activity: Design your curriculum 7/31/2018

  20. Learner Centered approach Learner Centered approach & & Learning Experience Designers Learning Experience Designers 7/31/2018

  21. (Learning OR Learner) Experience (Learning OR Learner) Experience 7/31/2018

  22. For players engagement ENGAGED Theme & Story IN LEARNING For coaching & motivation For Learning assessments Learners engagement in coaching course

  23. ENGAGED IN LEARNING Learners engagement in coaching course

  24. DATA GATHERING Collecting information from your players doesn’t need to be through dull surveys! Gamification mechanics gives a wide range of possibilities toknow more about your players!

  25. 7/31/2018

  26. Fitness drives productivity

  27. ALL INTEGRATED INTO RECOGNITION GALLERY WITH YOUR WORK

  28. ALL INTEGRATED INTO RECOGNITION GALLERY WITH YOUR WORK

  29. Gamification GamificationExamples Narrative Design Narrative Design Examples

  30. Results LEARNING ENGAGEMENT 63 GAME ENGAGEMENT 70 GAMIFICATION ADOPTION 74 0 10 20 30 40 50 60 70 80 90 100

  31. Conclusion GAMIFICATION IS NOT ABOUT CREATIVITY, GAMING OR FUN

  32. Conclusion

  33. Website • www.gampact.com LinkedIn • https://linkedin.com/company/gampact/ Facebook • https://www.facebook.com/gampact Facebook Group • https://www.facebook.com/groups/GamificationEgypt/ 36

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