Success Story: Alexander Dang from Gooto

1. Success Story: Alexander Dang from Gooto    Read Alexander’s story on how ​Netstripes​ 1-on-1 advisory gave him the confidence to battle his fear  of failure.  Launched in 2017, ​Gooto​ is an online marketplace that transforms every restaurant and café table  into a bookable meeting space to hold business meetings and make use of empty tables, especially  outside of meal times.  Alex did not have a formal background in sales so he wanted to know the best practice to validate  the service and narrow down the initial target audience. A MVP had been built and Alex wanted  confirmation of his market before spending ​money on marketing​ and further product development.  Alex met NetStripes advisor through ​Business Connect program​. The advisor had expertise in  Human Centered Design and validation of new ideas which helped Alex understand the Human  Centred Design approach and created a draft validation board to test out the assumptions. The 

2. advisor also helped him understand different customer personas for Alex’s business and laid out the  ethnographic research foundation.  Alex conducted ethnographic research and with the help of NetStripes’ advisor he would be able to  test his assumptions to avoid trial and error stage. Netstripes advisor gave Alex the structure to  validate the business structure.  Alex is now preparing a trial with a Sydney café with introductory offers to customers and feedback  surveys. Netstripes has given Alex the confidence and emotional boost to validate the business  without fear of failure.  Are you ready to elevate your business to another level? By attending our ​Digital Bootcamps​ and  Advisory sessions, you’ll learn the fundamentals of succeeding in this digitalised world.  SB -​ Netstripes - Digital Marketing Agency Sydney