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Fortified Atta and Whole Wheat Atta

Fortified atta for your health and whole wheat atta for the wholesome goodness, you can choose either and make the best out of daily diet.

ShwetaKapoorindia
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Fortified Atta and Whole Wheat Atta

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  1. Fortified and Whole Wheat Atta Aashirvaad

  2. Fortification of Staple foods • Food fortification revolves around the idea of arming your basic diet with micronutrients which would otherwise not be present naturally. • According to World Health Organization, enrichment refers to “the addition of micronutrients to a food which are lost during processing”. Enrichment is also considered synonymous with fortification. • In India, Atta is a basic food that is part of the general diet. Hence, fortifying atta would be a sensible move for the benefit of the consumers. An insight into Food Fortification

  3. Aashirvaad Fortified Chakki Atta Aashirvaad Fortified Chakki Atta enriches the staple atta with essential micronutrients like iron, folic acid and vitamin B-12 makes wheat flour a mass carrier of micronutrients and helps tackle the issue of micronutrient deficiency. Fortification of flour is a cost effective method to help eradicate nutritional anaemia, vitamin and mineral deficiencies that impact children and adults alike.

  4. Benefits of Aashirvaad Fortified Atta • In India, Aashirvaad’s Fortified Atta is a unique atta that comes with nutrients like Iron, Folic acid and Vitamin B12 that help meet daily healthy living requirements. • Helps eradicate nutritional anaemia, vitamin and mineral deficiency.

  5. Importance of Micronutrients/Vitamins Vitamins Minerals play an important role in growth, bone health and fluid balance Some important minerals that one’s body needs is Calcium, Chloride, Magnesium, Phosphorus, Potassium, Sodium, Sulfur. Minerals • There are 13 prime vitamins which one’s body needs. These are vitamins A, C, D, E, K and the B vitamins (thiamine, riboflavin, niacin, pantothenic acid, biotin, vitamin B-6, vitamin B-12 and folate) • Vitamins are necessary for energy production, immune function, blood clotting and other functions

  6. Aashirvaad Whole Wheat Atta • Aashirvaad Whole Wheat Atta comes with the natural benefits of fibers, proteins and vitamins • Made using the traditional chakki method and is subjected the 4 step process of sourcing, cleaning, grinding and nutrition lockage

  7. Benefits of Aashirvaad Whole Wheat Atta • The primary benefits are the presence of fiber, protein and vitamins • The presence of fiber in whole wheat flour greatly lowers blood cholesterol levels • Whole wheat atta is more natural in its benefits as compared to fortified atta

  8. About Aashirvaad Aashirvaad Whole Wheat Atta was launched on 27th May 2002 and now has become the number one* in branded packaged atta across the country. *All India (Urban+Rural) Market Share of Aashirvaad Atta based on Nielsen Retail Audit MAT May 2017. Over the course of next 14 years, Aashirvaad grew and introduced products like - • Aashirvaad Whole Wheat Atta. • Aashirvaad Atta with Multigrains. • Aashirvaad Select Atta. • Aashirvaad Sugar Release Control Atta. • Aashirvaad Fortified Atta. • Aashirvaad Salt. • Aashirvaad Spices. • Aashirvaad Svasti Ghee. Aashirvaad covers the range of whole wheat flour, Atta flour, Salt, Spices and instant mixes.

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