The Power of Display Advertising

1. The Power of Display Advertising To make your business stand out from the competitors, advertisements and promotions play a crucial role. With the boom of business over the years, be it online or offline, it has become vital to promote your product or service on prominent platforms in order to get noticed. As more than half of the world’s population uses mobiles, digital advertising is the best way to make your business visible to a larger audience. According to Mailchimp, by 2025, digital advertising will account for more than 75% of all media spending, with a market value of more than 300 billion dollars. Display advertising is a type of online advertising where you can display your brand on online websites and platforms through digital advertising. Display ads include texts, images, and URLs that redirect viewers to your business website which In turn encourages the consumers to purchase your product or service. These display ads can be static with a single image or rich media ads consisting of interactive animated images, videos, or changing text. Usually, display ads appear in certain corners of websites and social media platforms and are usually in the form of banner ads. So, it can draw attention and increase your brand awareness. Different types of Display ads The first display advertising on the Internet was a banner ad by AT&T in 1994. They had a paid ad of 30,000 dollars for three months. This ad was displayed as a tiny rectangle on the HotWired website. And in return, they earned a click-through rate of around 44% where approximately 44% of viewers clicked on it, and were redirected to their website page. Thenceforth, display ads gained significant attention and continued to evolve with the advancing modern world. Banner Ads Banner ads are one of the most common types of display ads, which can be found on many different websites, blogs, social media channels, and online discussion forums. Banner ads are traditional graphic ads where you can place banners indifferent sizes; landscape, skyscrapers, and square. These ads include images and texts and are usually placed at the top of the web page to grab the consumer's attention immediately. Rich media Ads Rich media ads are the most effective ads that combine attractive and interactive elements such as video, audio, and clickable elements to make your ads more engaging. These ads fall under

2. responsive ads that include images, multiple texts or descriptions, and animated ads that give a deep understanding of your brand. Animation naturally creates eye-catching movement and encourages your target audience to explore your creativity. Video Ads Among display ads, video ads have proven most effective and are becoming popular among marketers and advertisers. Video ads are displayed on video content platforms such as YouTube, Instagram, Netflix, and so on, providing the perfect place to place your video ads and attracting a lot of attention and engagement. Video ads are a bit more expensive, but they're worth it because they can share much more information than images, ensuring your ads get the right engagement. YouTube is the second-largest search engine on the Internet, advertising your brand on YouTube will result in a high engagement rate, huge sales, and increased brand awareness. Interstitial Ads Interstitial Ads have become popular with the advancement in mobile technologies and applications. These ads are displayed during major app transitions as the user interacts with your app. Interstitial ads are full-screen ads that cover the entire screen of the consumer’s mobile application. They are largely featured in mobile games that are displayed after each level. The full-screen display makes interstitial ads unique from other display ads and it is very effective in attracting the consumer’s attention. Interactive Ads Interactive ads are one of the best types of display ads which has a built-in feature that allows viewers to interact with your product or service right away. These ads combine multiple factors to attract online audiences such as text captions, images, videos, audio, graphics, and other embedded features of interactive display ads that allow consumer interaction with the ad. Interactive ads include playable ads, survey ads, and reality-augmented ads. Interactive ads are a strategic way to attract consumer’s attention for your brand and your message. Expandable Ads Expandable ads are display ads that allow users to expand beyond the original size of the ad displayed on a website, and some ads are automatically expanded when the page loads. Expanding ads start with an invitation state that is presented to the visitor as a small ad within the content page. Once the consumer interacts with the page's content, your display ads expand to occupy more space on the page often doubling or tripling in size and grabbing the consumer's attention for a variety of purposes. Expandable ads also include Lightbox ads that start with a static image or look like a banner but when the consumer clicks it, the static ad expands to fill up the entire screen with engaging videos, audio, or other animated features. Social Ads

3. Social Ads are an excellent type of display advertising. Social ads are advertisements that are displayed on popular social media platforms like Instagram, Facebook, Pinterest, LinkedIn, Twitter, and many more. As there are globally 4.48 billion social media users, out of which 93.3% of the population are active users, advertising your product or service on social media platforms will generate leads, increase brand visibility, and raise sales, resulting in significant growth in your business. Knowing the different types of display ads, you can see the performance and outcomes of your display ads through reach which shows the number of people who have seen your ad and the number of times they have seen your ad, which is called impressions. Click-through rate (CTR) and conversation rate tell you the percentage of the consumers who clicked your ad to land on your website page and the percentage of consumers who converted from your ads performing actions like buying your product. Benefits of display advertising The 5 major benefits of display advertising for your business are as follows, 1. Visually appealing and attract the consumers’ attention The major benefit of display ads is that they are perfectly designed with graphic content in the style of a company or brand. Display advertising allows you to be creative and stand out from competitors by using vivid colours, huge text, videos, audio, rich material, or even animation. Attractive display ads catch the eye of huge customers and enable you to attract more consumers. 2. Spreading brand awareness and visibility Display advertising help in promoting your brand name and properly executing digital display advertising. It also aids in targeting the desired audience which can go a long way in creating a consistent and visible brand image. 3. Promotes Wider Reach Reaching a wider and more diverse audience is the result of leveraging display ads. Promoting your brand on websites and social media platforms creates brand awareness among consumers all over the world leading to demand from a diverse and wide range of consumers. 4. Accelerating Sales Display advertising can be a game changer for your business growth. Making your product and service visible to large consumers will generate leads and increase demand and supply for your product or service, thereby raising your business's growth.

4. 5. Targeting and retargeting audiences The main objective of display advertising is to promote your brand to the target consumers. For your digital display advertising, you can choose parameters such as the websites your display ads appear on, the regions they appear in, and the ages or specialized markets they will appear in. Retargeting the same consumers through displaying your ads based on their search history will equip your business with loyal customers. Best display advertising platforms The best display advertising platforms that allow you to enjoy the maximum benefit of advertising your brand are given below, ● Google Display Ads ● Facebook ads ● mMedia ● Yahoo ● Apple ads ● Taboola ● Adsterra ● Leadbolt ● Epom ● Airnow media Conclusion Research conducted by Pretarget and Yahoo shows that 27% of consumers searched for a business after seeing a display ad, and conversions increased by 59% when users did searches related to display ads. So, it is obvious that display advertising is vital in accelerating your business. If you are keen on online business, “Singlebag” is here for you to make your business dream come true while being able to operate your business with ease. Start and run your very own business effectively with Singlebag and promote your brand with display advertising.