1 / 2

Social Media & SEO: How Your Pages Can Get You to the Top of

SEO/SEM (search engine optimization/search engine marketing) is a complete industry of its own, and by having social media pages, you will position higher in searches.

SohoHollis
Download Presentation

Social Media & SEO: How Your Pages Can Get You to the Top of

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SocialMedia&SEO:HowYourPagesCanGetYoutotheTopofSearchResults SEO/SEM(searchengineoptimization/searchenginemarketing)isacompleteindustryofitsown,andbyhavingsocialmediapages,youwillpositionhigherinseaSrEchOesis.complex,andittakesinalotofalgorithms,othervariablesand keywords–andthemajorityofthemwillbeappliedtoyourwebsite–nottoyoursocialnetworks.However,therearethingsyoucandowithyoursocialmediapagesthatwillaidyouinsearchpositioning.Hereiswhatyoushouldknow: Facebook:Google(andallothersearchengines)hasindexedFacebookpagesinitssearchesforawhilenow.It’ssimpletospotaFacebookpageturnupinthetopresultsifacompanydoesnothaveawebsiteorifitsFacebookpageis extremelypopular.Whensomeoneisdoingasearch,Google’salgorithmswillchooseaFacebookpage’scategory,namvanityURLandkeywordsinyourAboutSection.SoifyouneedyourFacebookpagetoshowupinorganicsearches, ensureallthefieldsmentionedarefilledoutproperly.Alsoguaranteeyourpageisveryactive.Comments,likesandshares willabsolutelyimpactthesearchresults,althoughthepoststhemselvesdon’taddup.(postsdon’tshowupinsearches). Google+:HavinganactiveGoogle+pagewillaidyourbusinessturnupinsearches(especiallylocalsearchesandifthe personsearchingissignedinonGoogle).Thesumofreviewsand+1syourpagehaswillalsoinfluencetheresults.Ifyouarenotfamiliarwiththeplatformordon’tknowhowtouseit,atleastmakesureyourGoogle+Local(oldGooglePlaces)pageisclaimed­thatwillputyourbusinessonthemapandalsohelppeoplefindyou. Check-ins:Whensomeonechecks­inatyourplaceusingFacebook,Foursquare,Yelporanotherapp,theyarenotonlynotifyingtheirfriendswheretheyare,theyarealsosendingasignaltoGoogle'salgorithmsverifyingyourphysical location.Thatisanimperativesignforsearchengines,anditaidsyoucomeupinlocalorganicsearches.Soensureallyoupagesareclaimedandinspireyourcustomerstocheck­in.Agoodwaytodothatisbyputtingupaposteranddeveloping check­inofferstorewardyourcustomers­thatwon'tonlyrousecheck­ins,butalsoimproveloyalty. Geotaggedmedia:Mostsmartphonesandtabletshaveageotagattributethatautomaticallymarksphotosandvideoswiththeplacetheyaretakenat.IfthosephotosandvideosareuploadedintoInstagram,FlickrorYouTube,theywillsendsearchenginesanotherindicatorofyourphysicalpositionandhelpwithsearchoutcome. Reviews:Theyarenotonlyassistingclientsfixonwhere/whattobuy,buttheyalsocontrolsearchresults.Theamountofreviewsandtheirrankings(thenumberofstars)willimpactwhichbusinessturnupsfirst.Searchengineslikeassistingusersfindgoodbusinesses,sotheywon'tlistorganizationswithlotsofbadreviews.Toworkaroundthat,ensureyouinquireyourcustomerstoleaveyoureviewsandrespondtoallreviewsleftforyou. SEOwillaidyouattainviewpoints,andsocialmediawillhelpyououttohookupwithyourpresentcustomers.However,itshowyourcustomersareentertainedthatwillhelpyourbusinessgrowup.Ifyouhaveagoodbusiness,peoplewilllocateyou.

  2. About:FortuneSofttechisprovidingWebDevelopmentServicesandAppDevelopmentServiceswithEmergingWebTechnologies,CMSDevelopmentandSEOService.About:FortuneSofttechisprovidingWebDevelopmentServicesandAppDevelopmentServiceswithEmergingWebTechnologies,CMSDevelopmentandSEOService.

More Related