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TATA TEA LTD Annual General Meeting 2008/2009

TATA TEA LTD Annual General Meeting 2008/2009. Consolidated Group Companies. * Currently 40.11%; ** Now divested. Year Happenings. EVENTS. IMPACT. CREATION OF A VIRTUAL STRUCTURE. Consumer facing and globally integrated organisation Six Business regions Global Supply Chain

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TATA TEA LTD Annual General Meeting 2008/2009

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  1. TATA TEA LTD Annual General Meeting 2008/2009

  2. Consolidated Group Companies * Currently 40.11%; ** Now divested

  3. Year Happenings EVENTS IMPACT CREATION OF A VIRTUAL STRUCTURE • Consumer facing and globally integrated organisation • Six Business regions • Global Supply Chain • Stand alone, Plantation & Extraction NEW INITIATIVES AND MARKET EVENTS • T!ON launch in India • Widening the category • National RTD rollout in Canada • Enhancing brand opportunities • Red Tea Market Leadership • Successful new Variant • Accolades for EOC coffee • Uplift for existing brand • Business acquisition in Russia • Expanding reach EXTERNAL ENVIRONMENT • Tea & Coffee cost increase • Partial recovery through prices • Sterling Weakness • Benefits on the $ cash portfolio. Adverse impact on tea imports to UK FINANCIAL MARKET CRISIS • Increased Retailer pressure • Impact on commodity export • Impact on out of home business

  4. Consolidated - Strong Operating Performance PBT before exceptionals +21% Total Income +12% Earning Per Share before exceptionals rises 15% to Rs 47.83 per share 5 years CAGR 12% 5 years CAGR 10%

  5. Sales Trends +77% +158% +7% +39% Steady growth across regions; GB sales impacted by weak sterling

  6. Key Commodity Trend Tea Rs / kg Coffee Rs /kg

  7. The Pillars of our Business Strategy

  8. The Business Strategy - Global & Regional Brands Regional Focus Brands Tata Coffee

  9. Share Growth in Tea Brands in Core Market Strong Tea Performance Relative to Peers % Core Markets Tea Value Share % Core markets include India, UK, US, Canada, Australia, Poland, France, Czech Republic Source: Euromonitor 2008

  10. Global Brands Performance Highlights • Green, Rooibos and infusions develop portfolio beyond black tea • Record brand shares in both Canada and France • Launched into UK and Canada (Tea), US (Coffee) • Record Premium, Agni and Gold volume and value sales post the Jaago Re campaign • Jaago Re campaign wins accolades • Emergent lifestyle brand growing retail presence in metropolitan India markets

  11. Regional Brands Performance Highlights • Rating of 100% Columbian coffee as the best Columbian offering in the USA through independent consumer study results in substantial increase in sales • A leading player in the specialty tea segment • Awarded ‘Product of the Year’ by Polish consumers

  12. Regional Brands Performance Highlights • Record volume and value sales for Chakra Gold • Robust growth in sales for Gemini and Kanan Devan

  13. New technology – new products RTD:National launch of Tetley Iced Tea following successful test market in Canada National launch of Tetley Infusions (iced tea concentrate sachets) in Canada Test market launch of T!on juice drinkin India

  14. Expand global distribution • Russia/CIS • Middle East • South America • South Africa

  15. Good for You Beverages - Journey Started Brands Global brands defined – building begins Product/Category Break through innovation to build new exciting products Distribution Global distribution focus through 6 regions People One team – One culture Process World wide robust Best in class

  16. THANK YOU

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