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History of Indian Advertising

History of Indian Advertising. Pre Independence. Press advertisements – largely imported goods which had reached Indian shores. 1930’s. The talkies and radio emerge as media Colour movies. 1940’s. 2 nd World War Famine Fight for Independence. 1950’s.

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History of Indian Advertising

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  1. History of Indian Advertising

  2. Pre Independence • Press advertisements – largely imported goods which had reached Indian shores

  3. 1930’s • The talkies and radio emerge as media • Colour movies

  4. 1940’s • 2nd World War • Famine • Fight for Independence

  5. 1950’s • Watershed years for Indian advertising • Industrial revolution in the Nehruvian era • 1st survey of the rural market (Wood) • Burmah Shell vans used for advertising • Cinema advertising began • Kolkata gets the privilege of India’s first ad club • Leading ad agency - Press Syndicate • National created the Murphy baby

  6. 1960’s • India’s first Advertising Convention (1960) • Advertising to to be Indian in thought and content • Shift to marketing orientation • Professionalisation within agencies • 1st Asian Advertising Congress at New Delhi • Research data generated

  7. Cont’d • MRI (Market Rating Indices) • Shop Audits • NRS I and II • Creativity was emphasised • Photography find increasing use • Social marketing

  8. 1970’s • Media boom • Special magazines • 2nd Asian Advertising Congress at New Delhi • Lifestyle studies, positioning • Rural marketing

  9. 1980’s • Indianisation of western advertising • Public sector advertising • Expansion and diversification of agencies • Aug 15th 1982 – Colour TV introduced • Radio commercials introduced • NRS III by IMRB • Colour Printing more popular

  10. Cont’d • Regional broadcasts, expansion of radio • Formation of Indian chapter of International Advertising Association • Formation of ASCI • Adoption of a new code • Concept of sponsored programmes on TV

  11. 1990’s • NRS IV ( 2 surveys – ORG and IMRB-MARG) • Niche magazines • Emphasis on Direct marketing • Satellite TV • CNN – 1st channel to be beamed to India • Star bouquet • Zee bouquet • DD Metro to counter satellite channels

  12. Cont’d • DD Audience surveys • Movie channels and pay channels • FM Radio • Emphasis on Brand Equity • Internationalisation of Advertising • NRS V • IRS survey • Consumer Tracking and Satisfaction studies

  13. 2000 • NRS VI • CAS • Internationalisation of domestic agencies • Net Advertising • The role of the advertising agency – changing to that of a marketing consultant

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