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The Power of Promotional Merchandise on Branding and Sales

The Power of Promotional Merchandise on Branding and Sales. (National survey carried out by Source-e, April 2007). Why buy Promotional Merchandise?. Make your Mark…. … sustainable. Because Promotional Merchandise REALLY WORKS!.

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The Power of Promotional Merchandise on Branding and Sales

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  1. The Power of Promotional Merchandise on Branding and Sales (National survey carried out by Source-e, April 2007)

  2. Why buy Promotional Merchandise? Make your Mark… …sustainable

  3. Because Promotional Merchandise REALLY WORKS! • 92% believe branded promotional merchandise increases company brand awareness • 76% say they can name a brand or company/organisation featured on a promotional merchandise on their desk without having to look for confirmation. • Over half (52%) purchased from companies branded on a Promotional merchandise on their desk. • 82% would keep an item they were given than give it away. (National survey carried by Source-e, April 2007)

  4. Findings… Within the 92% of respondents who said promotional merchandise increases awareness: • 83% would keep promotional items for themselves • 14% would pass it to a colleague • 3% would give it to a family member

  5. Survey shows that more women than men are able to recall company names of Promotional Merchandise on their desks Promo4U or something???

  6. Top 3 reasons why people keep promotional items • Usefulness (89%) • Memories • Value of item

  7. Top 5 items people would keep if they can only choose one from their desk

  8. Top 10 items people keep on their desk • Pens • Calendars • Mousemat • Post-it notes • Mug • Pencils • Desk pad • Calculator • Diary • Notebook

  9. Most unusual items people keep on their desk • Christmas tree • Thermometer strip • Toilet roll • Flower seeds • Money box • Pepper pot • Fluffy toys • Air freshener • Ornaments • Connect 4 game • Wooden jigsaw • Snow globe

  10. Lip balms Nail files Beautifying products were also found to be keep on people’s desk

  11. Why buy Promotional Merchandise from us? We are endorsed by the ‘BPMA’meaning you will benefit from our: • Professionalism • We follow a strict BPMA code of conduct to protect end users • Knowledge and expertise • A written product specification will be produced and agreed • Samples will be provided to ensure sufficient product quality • A production and delivery schedule will be issued as part of our contract with you

  12. Because we care! • Commitment to quality • From planning through to evaluation, we will help you to deliver the best possible solution to your client. • Quality control procedures ensure our merchandise complies with relevant legislative and safety controls • Credibility • A full quotation will be provided on receipt of the detailed brief. Any additional cost e.g. delivery, tooling etc will be clearly communicated • Should things go wrong, we will contact you immediately to offer alternative solutions

  13. “Buy from us, Buy with Confidence”

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