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The Power of Promotional Merchandise on Branding and Sales

The Power of Promotional Merchandise on Branding and Sales. (National survey carried by Source-e, April 2007). Why buy Promotional Merchandise…. Of those surveyed, results show: 92% believe branded promotional merchandise increases company brand awareness

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The Power of Promotional Merchandise on Branding and Sales

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  1. The Power of Promotional Merchandise on Branding and Sales (National survey carried by Source-e, April 2007)

  2. Why buy Promotional Merchandise…

  3. Of those surveyed, results show: 92% believe branded promotional merchandise increases company brand awareness 76% say they can name a brand or company/organisation featured on a promotional merchandise on their desk without having to look for confirmation. Over half (52%) purchased from companies branded on a Promotional merchandise on their desk. 82% would keep an item they were given than give it away. …Because Promotional Merchandise really works! (National survey carried by Source-e, April 2007)

  4. Findings… Within the 92% of respondents who said promotional merchandise increases awareness: • 83% would keep promotional items for themselves • 14% would pass it to a colleague • 3% would give it to a family member

  5. Survey shows interestingly that more women than men are able to recall company names of Promotional Merchandise ontheir desks.

  6. Top 3 reasons why people keep promotional items • Usefulness (89%) • Memories • Value of item

  7. Top 5 items people would keep if they can only choose one from their desk

  8. Top 10 items people keep on their desk • Pens • Calendars • Mousemat • Post-it notes • Mug • Pencils • Desk pad • Calculator • Diary • Notebook

  9. Most unusual items people keep on their desk • Christmas tree • Thermometer strip • Toilet roll • Flower seeds • Money box • Pepper pot • Fluffy toys • Air freshener • Ornaments • Connect 4 game • Wooden jigsaw • Snow globe

  10. Lip balms Nail files Beautifying products were also found to be kept on people’s desk.

  11. We are endorsed by the ‘BPMA’ meaning you will benefit from our: Professionalism We follow a strict BPMA code of conduct to protect end users Knowledge and expertise A written product specification will be produced and agreed Samples will be provided to ensure sufficient product quality A production and delivery schedule will be issued as part of our contract with you Why buy Promotional Merchandise from us?

  12. Commitment to quality From planning through to evaluation, we will help you to deliver the best possible solution to your client. Quality control procedures ensure our merchandise complies with relevant legislative and safety controls Credibility A full quotation will be provided on receipt of the detailed brief. Any additional cost e.g. delivery, tooling etc will be clearly shown Should things go wrong, we will contact you immediately to offer alternative solutions

  13. “Buy from us, Buy with Confidence”

  14. Notes to editor: Survey carried out in April 2007. Results based on 429 respondents 62% of those surveyed would describe their title as CEO/chairman/MD/Manager About Source-e: An online and printed catalogue sourcing company who design, create and deliver promotional items to fit any brief or budget. Source-e is a member of the UK’s leading buying group and fully supports ethical trading (including ETI and SA8000), operating under a strict ethical policy. For further information on Source-e visit www.source-e.co.uk

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