9 Common Challenges of eCommerce Catalog Management

1. 9 Common Challenges of eCommerceCatalog Management

2. The process of managing product data in an online catalog for eCommerce websites • Organizing, enriching, optimizing and publishing product data effectively • Ensure quality and consistency across all sales channels eCommerceCatalog Management

3. Be competitive amidst the eCommerce business boom • Increase customer base by enhancing customer experience • Easy to browse and make buying decisions • Consistent product information across all channels The significance of effective eCommercecatalog management Confidential &Internal

4. Here are 9 challenges faced in eCommercecatalog management Confidential &Internal

5. Online product data must be up-to-date and enriched for - • New products and product lines • Price changes and offers • Newer markets to reach • More trends to compete with Challenge 1 :Constant product update Confidential &Internal

6. Multiple channels’ product categories requirements are different - • Different guidelines for each brand • Tailored product listings according to the channel • While maintaining consistency in updates • Data organized effectively to save the visitors time Challenge 2 :Selling across multiple channels Confidential &Internal

7. Supplier data is incoherent and without product attributes • Unstandardized information does not convey product details to customers • Cleaning up this data takes time • Optimizing the data for search engine is important Challenge 3 : Dealing with supplier data Confidential &Internal

8. Adding more products requires standard process to be followed for - • Clean up of existing data before adding new attributes • Inconsistent data needs to be standardized • Product description quality must be maintained • Adding search engine optimized content Challenge 4 : Expanding product catalog Confidential &Internal

9. Data quality must be maintained consistently across products - • Misspellings, missing information and wrong attributes must be corrected • Need for robust tools to update product data • Standardization to ensure customer experience is not compromised Challenge 5:Data quality consistency Confidential &Internal

10. Lack of centralized place to manage data leads to - • Multiple spreadsheets across different departments • Again leading to data quality issues • Browsing and updating data across places is a hassle • QC and continual data enrichment will be affected Challenge 6 :Centralizing data management Confidential &Internal

11. Customer expectation of data regarding a product has to be met - • Make data customer-ready • Enhance with multiple attributes and search friendly • Change attributes of all products • Search optimize product data to reach the right audience Challenge 7 :Merchandising Confidential &Internal

12. Inconsistent data cannot be marketed well • Sales targets cannot be met without digital marketing for ecommerce products • Optimizing for search engine is a must • Social media marketing requires optimized and enriched data to capture audience attention Challenge 8 :Marketing your product Confidential &Internal

13. Overall, it is important to provide the best customer experience on an ecommerce website – • This means you the catalog must be attractive and user-friendly • Searchable products leads to better purchases • Detailed product description over competitors' products is a must Challenge 9 :Customer experience Confidential &Internal

14. Springbord helps manage your eCommercecatalog effectively through their state-of-the-art data management techniques and experienced professionals. Know more https://www.springbord.com/industry-ecommerce Confidential &Internal

15. ThankYou