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Account-Based-Marketing

Account-Based-Marketing-in-2024-Stats-Thatll-Blow-Your-Mind

Stuart19
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Account-Based-Marketing

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  1. Account Based Marketing in 2024: Stats That'll Blow Your Mind The world of Account Based Marketing (ABM) is evolving at a rapid pace, with new trends and game-changing statistics emerging every year. In this presentation, we'll dive deep into the latest ABM insights that will shape the future of B2B marketing. www.demanday.com

  2. The Rise of ABM: Why It's Dominating the Landscape Unparalleled ROI ABM campaigns deliver an average ROI of 171%, outperforming traditional marketing approaches by a wide margin. Laser-Focused Engagement ABM enables laser-focused engagement with key decision- makers, resulting in higher conversion rates and larger deal sizes.

  3. Key Trends Shaping the Future of ABM Hyper-Personalization Leveraging AI and machine learning to deliver highly personalized experiences for target accounts. Omnichannel Approach Seamless integration of online and offline touchpoints to create a cohesive customer journey. Account Intelligence Advanced data analytics to gain deeper insights into target accounts and their decision-making processes. 1 2 3

  4. ABM and AI: A Match Made in Heaven Predictive Lead Scoring AI-powered models analyze vast amounts of data to identify the most promising leads, boosting conversion rates. Hyper-Personalized Content AI can generate custom-tailored content and campaigns for each target account, dramatically improving engagement. Automated Outreach AI-driven tools can automate outreach and follow-up, freeing up marketing teams to focus on strategy and execution.

  5. Account Expansion: Unlocking Exponential Growth Identify High-Potential Accounts Use data and analytics to pinpoint accounts with the greatest expansion potential. 1 Deepen Engagement Deploy targeted, personalized campaigns to strengthen relationships and uncover new opportunities. 2 Cross-Sell and Upsell Leverage customer insights to offer complementary products and services that align with their evolving needs. 3

  6. Measuring Success: Metrics That Matter 175% ROI ABM campaigns deliver an average ROI of 175%, far exceeding traditional marketing approaches. 40% Pipeline Growth ABM-influenced pipeline growth is 40% higher than non-ABM programs. 60% Close Rates ABM initiatives boast a 60% higher close rate compared to traditional lead generation.

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