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IMPORTANCE OF DIGITAL MARKETING

There’s no getting around the fact that almost all businesses, sooner or later, must include digital in their marketing activities. And with the demand for digital marketers outweighing the supply, there are plenty of opportunities out there for those looking to get into the field.<br> So, what’s all the hype about? Read on to learn more about this fascinating, versatile field.

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IMPORTANCE OF DIGITAL MARKETING

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  1. IMPORTANCE OF DIGITAL MARKETING There’s no getting around the fact that almost all businesses, sooner or later, must include digital in their marketing activities. And with the demand for digital marketers outweighing the supply, there are plenty of opportunities out there for those looking to get into the field. So, what’s all the hype about? Read on to learn more about this fascinating, versatile field.

  2. WHAT IS DIGITAL MARKETING ? Digital marketing is not different from traditional marketing: you’ve got a product that you need to sell, and you’re looking to ways to engage with customers to build brand awareness and eventually “close” a sale. Digital marketing encompasses, even more, roles and skills than marketing ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating.

  3. SKILLS AND ROLES OF A DIGITAL MARKETING PROFESSIONAL • Video/audio production • Interactive technology (such as AI) • Mobile marketing • Search engine optimization (SEO) • Search engine marketing (SEM) • Social media • E-commerce • Email marketing

  4. SKILLS AND ROLES OF A DIGITAL MARKETING PROFESSIONAL • Marketing automation • Content management and curation • Web development • Web design • Copywriting and editing • Analytics • Business/marketing strategy

  5. REASONS TO CONSIDER THIS AS AN CAREER • There’s a Digital Skills Gap • Versatility • The Industry is Always Evolving • Earnings • Be Creative • Train at Your Own Pace • Work with Different People Every Day

  6. PEOPLE WHO CAN EXCEL IN THIS FIELD All sorts of people can follow a career that touches on marketing.Having an extremely technical background isn’t usually necessary, though if you do know a thing or two about web design or coding, you’re probably going to be ahead of the competition. To this end, you’ll need to be a creative problem-solver. If you are curious, innovative, proactive, a natural leader, adaptable, creative, and have a good business sense; you’ll probably do well in most areas in this field.

  7. GET TRAINED AS DIGITAL MARKETING PROFESSIONAL • Having background in marketing management, copywriting, web development or even design • Start own personal branding and build a portfolio for unique digital presence. • Understanding of the basics of up and coming trends like AI and virtual reality in the context of how they’re being used for marketing. • Your social media streams are consistent with your skills and aptitude Start a blog over at Medium and join some Facebook groups in your field of interest. • Look for a comprehensive, reputable training program to get official certification in one or more core areas. • Once you’re officially certified, you’ll then have a leg-up amongst your peers when it comes to searching for fulfilling opportunities.

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