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Every business mainly focuses on customers to get them via door. They may opt for traditional forms of marketing, such as print ads or big signs on the side of the road. They believe that they are offering a good product or service and it is only a matter of time until customers will find their way to them.<br>The traditional form of advertising may bring in a trickle of business; there is a better and easier way. Small and medium businesses should focus on the huge marketplace of prospects online. No business, no matter how new, should overlook this vast and rapidly growing online marketplace.<br>With the progression of modern technologies and the predominance of Digital Marketing (DM), businesses are leveraging the online marketplace to increase their sales.<br>Businesses are either making changes in their plans of action into the digital one or scaling the existing marketing strategies with digital advertising techniques.<br>
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Importance of Digital Marketing for Business Growth Every business mainly focuses on customers to get them via door. They may opt for traditional forms of marketing, such as print ads or big signs on the side of the road. They believe that they are offering a good product or service and it is only a matter of time until customers will find their way to them. The traditional form of advertising may bring in a trickle of business; there is a better and easier way. Small and medium businesses should focus on the huge marketplace of prospects online. No business, no matter how new, should overlook this vast and rapidly growing online marketplace. With the progression of modern technologies and the predominance of Digital Marketing (DM), businesses are leveraging the online marketplace to increase their sales. Businesses are either making changes in their plans of action into the digital one or scaling the existing marketing strategies with digital advertising techniques. Below, figures are self-explanatory for every business to consider the importance of targeting online prospects: •There are more than 3.9 billion internet users across the globe, 1.3 billion websites and 2.1 billion Facebook users and these numbers are still growing.
•More than 1 trillion online searches are getting executed each and every year. Google holds the gigantic part with 3.5 billion of these queries. Websites that are on the first page of search results will tend to get most visitors, leads, and sales. 64% of consumers will click on Google ads when they are looking to buy items online. •By 2021 global retail E-Commerce sales will reach $4.5 Trillion. Your E-Commerce website can bring rapid growth in the sales figures. •According to an investigation by IBM, mobile activity is rising at a lightning-fast speed of 35% year over year. •22% of the world public is on Facebook. 62% of people in the US are there. 76% of Facebook users and 51% of Instagram users are on it each day. •57% of internet users speak that social media has made the ads they see more suitable to them. 48% of people say they made their last online purchase as the straightforward outcome of a Facebook ad. •72% of clients pick that businesses and use email to connect with them. Businesses that use automation to deliver these emails at
an excellent time on standard increase their conversion rates by 50%. Automated emails are 70% extra likely to get opened and have 50% higher click-through rates. •88% of people recognize online reviews as an essential part of the shopping decision. 23% of people visit your business when they read a good review. •By 2021, it is projected that the marketing leader will spend 75% of its total marketing budget on Digital Marketing, rather than traditional marketing. •40% of Business owners claimed that they were able to make considerable savings by using digital marketing methods in the promotion of their products and services.
