Online Pharmacy_ The Business strategy in the medicinal industry

1. Online Pharmacy: The Business strategy in the medicinal industry Online Pharmacy has emerged as a new form of business in the medical industry. Virtual platforms have made access to medicine by people easier and quicker way. The medical business has seen many revolutionary changes and strategies to make the business model effective and successful. The availability of medicine in medical stores and their online platform has increased the company's business growth. Online business has been a successful diversion in digitalization, providing customers with conveniences and availability. This article deals with e-medicine advantages and effectiveness in the business of medicine. About online pharmacy An online pharmacy is a business form where the vendor sells the medicine in the online portal according to the customer's requirement. Online pharmacy or e- medicine runs over the internet by sending the order to the customer’s place and the confirmation emails on the same. The online marketing model is also helpful for the medical store to order the medicine in bulk for their business, hence it has been easy for the vendors along with the customers or end users. The rise in online platforms in the pharma industry was due to attributes like high usage of the internet for various activities in daily life. Due to digitalization and online trends, people expect everything on their doorstep and prefer easy access as a result even the availability of medicine which is a basic need had to make their path in the online platform. Hyphens Pharma is ranked 1st in Singapore as it is one of the most used online pharmacies. The company provides services for medicines and other healthcare products. The company mainly aims the progress in online growth after the effect of COVID-19 it has seen a rise in business and sales. According to 2020, the company has seen annual growth of about 11.1%. Hypean aims to be the largest and leading pharmaceutical and consumer healthcare group in Asia. The company’s digital focus is the B2B portal where there is a huge and bulk transition of the order and the sales rate, it has also been in the B2C with brands like Lazada, RedMart, etc. The company has made the best utilization of digitalization in business growth and is one of the top online pharma companies.

2. Advantages of Online Pharma ● People can order medicines to their homes which saves time and effort and it is all about the factor of convenience and easy process ● Due to the less operational cost, online pharmacy platforms provide cost- effective products. This is one of the important benefits for both consumers and healthcare bodies. ● Accessibility of medicine for old age people is easier. Along with this the people with less mobility and remote areas where they find it difficult to find some medicines are benefited. ● Certain individuals prefer the privacy of the online pharmacy which allows them to explain the problem without the fear of society Challenges ● The lack of patient and doctor face-to-face interaction with healthcare issues will impact the patient-doctor relationship and also affect the medical consultation. ● Some online pharmacies sell medications unprescribed. There are regulatory compliances set in place so that only licensed authorizations for prescribed medications should be possible. ● The sale of substitute medications through online platforms that are purchased unprescribed would prove harmful to patient safety. ● Data security is also the focus challenge in online pharmacies as it includes sensitive information about the particular person hence providing the necessary security in the protection of data is crucial to avoid the unauthorised access or usage of the data. Conclusion In short, Online pharmacies have become the transformative approach in the medicinal industry by offering easy accessibility and convenient processes. The platform has been the pace for options and also the efficiency of getting the required medicine for effective results. The evolution in the pharmaceutical industry for the adaptation to emerging technological growth will help in shaping the way people buy medicine and the importance of their healthcare management needs. The article is a brief for thegrowth and online approach in the pharmacy business model including the advantages and challenges that might be encountered in the business way.