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AsterDM - Case study

As the deadline for the sunset of Universal Analytics approached, The Smarketers' digital analytics team worked diligently to migrate clients to Google Analytics 4 (GA4). In this case study, we will explore the successful migration of AsterDM Healthcare, a leading healthcare provider with ten websites.<br><br>We will highlight the unique challenges encountered during the transition and the effective solutions implemented to ensure a seamless migration process.

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AsterDM - Case study

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  1. 100% Data Retention: Smarketers’ GA4 migration for AsterDM Healthcare The Smareters

  2. INTRODUCTION: The Smareters • As the deadline for the sunset of Universal Analytics approached, The Smarketers' digital analytics team worked diligently to migrate clients to Google Analytics 4 (GA4). • In this case study, we will explore the successful migration of AsterDM Healthcare, a leading healthcare provider with ten websites. • We will highlight the unique challenges encountered during the transition and the effective solutions implemented to ensure a seamless migration process.

  3. About AsterDM Healthcare The Smareters • AsterDM Healthcare is a leading healthcare provider with a vast network of medical facilities, including hospitals, clinics, and diagnostic centers. • With a presence across multiple countries, AsterDM Healthcare operates over 25 hospitals, 115 clinics, and 238 pharmacies, making it one of the largest healthcare networks in the region. • AsterDM Healthcare is dedicated to delivering high-quality healthcare services and continually strives to enhance patient care through innovation and excellence.

  4. The Challenge The Smareters Website Revamp Goals Tracking data across multiple websites • Each website represents a distinct medical specialty or service • Crucial to track data for effective marketing strategies Existing Setup in Universal Analytics • Custom events and configurations tailored to AsterDM Healthcare's unique requirements • Need for replication or adaptation to align with GA4's event-based tracking approach Existing Setup in Universal Analytics • Custom events and configurations tailored to AsterDM Healthcare's unique requirements • Need for replication or adaptation to align with GA4's event-based tracking approach

  5. The Solution The Smareters 1. Custom Event Tracking: We developed a custom event tracking setup in GA4, mirroring the event structures and customizations from Universal Analytics. This ensured accurate capture and recording of key data points and conversions specific to AsterDM Healthcare's websites within GA4 2. Individual Website Tracking: We set up separate GA4 properties for each of AsterDM Healthcare's ten websites, allowing comprehensive data tracking on an individual site basis. This enabled deeper insights and analysis specific to each medical specialty or service, facilitating targeted marketing strategies and optimized resource allocation.

  6. Contact Us The Smareters Location: Hyderabad, Telangana 500032 Contact: +91 7396 010 630 E-mail: info@thesmarketers.com More information about the topic visit: https://thesmarketers.com/success-stories/asterdm-health-care/

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