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HOW TO 3X YOUR PIPELINE BY SHIFTING FROM LEAD GEN TO DEMAND GEN MODEL

B2B marketing has radically transformed in recent years. <br><br>Today, where information is easily accessible, potential buyers have unprecedented access to product knowledge through a quick online search. This shift has transformed how marketing works. Instead of marketers guiding customers, the latter now navigate the market themselves.

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HOW TO 3X YOUR PIPELINE BY SHIFTING FROM LEAD GEN TO DEMAND GEN MODEL

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  1. HOW TO 3X YOUR PIPELINE BY SHIFTING FROM LEAD GEN TO DEMAND GEN MODEL

  2. INTRODUCTION • B2B marketing has radically transformed in recent years. • Today, where information is easily accessible, potential buyers have unprecedented access to product knowledge through a quick online search. This shift has transformed how marketing works. Instead of marketers guiding customers, the latter now navigate the market themselves. • When a potential customer reaches out to you directly, they have already participated in community discussions, sought advice from their peers about your products or services, and considered various alternatives, including your competitors.

  3. What is B2B Demand Generation? • Demand generation is more than just a marketing tactic. It’s a comprehensive approach that focuses on building relationships with potential buyers over time, nurturing them until they’re ready to make a purchase. • This strategy goes beyond the immediate sale and emphasizes customer retention and loyalty. It’s not about pushing a product or service; it’s about offering an experience, a story, or a solution to a problem. The strategy uses content marketing to educate and inform potential buyers, helping them identify needs or problems they may not even be aware of.

  4. The Transition from Lead Gen to Demand Gen • In the past, marketing was mainly about finding customers for your products. It was a numbers game, aiming to reach as many prospects as possible and hoping that some would turn into customers. However, this approach was somewhat inefficient as not all leads convert, and not all customers have the same value. • Marketing success in today’s B2B landscape relies heavily on understanding and fulfilling the unique needs of businesses. The new approach to marketing shifts the focus to B2B demand generation. This means putting the customer at the center of your marketing efforts. It’s about truly understanding your customer’s needs and providing solutions to meet those needs.

  5. CONTACT Contact: +91 7396 010 630 E-mail: info@thesmarketers.com Location: Smarketers LLP, 1st Floor, WeWork, Rajapushpa Summit, Nanakramguda Rd, Beside Kapil Towers, Financial District, Manikonda Jagir, Hyderabad, Telangana 500032 For complete info about the topic: https://thesmarketers.com/blogs/demand-generation/shifting-from-lead-gen-to-demand-gen/

  6. Thank You!

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