1 / 6

SPL Case Study - Smarketers

SPL Improved Its Online Presence and User Engagement With Smarketers Expertise In Website Development, SEO, & Content Services

The703
Download Presentation

SPL Case Study - Smarketers

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SPL Case Study - Smarketers The Smareters

  2. CLIENT OVERVIEW The Smareters • Client: SPL • Industry: Consulting and Professional Services • Project: Website Development and SEO Optimization • Website:SPL

  3. ABOUT THE CLIENT The Smareters • SPL is a leading provider of digital transformation and enterprise solutions with over a decade of industry expertise. Specializing in Oracle solutions, Salesforce, and Data Analytics, SPL is dedicated to delivering tailored, innovative solutions that drive business success. • By combining the professionalism of top-tier firms with the agility of a specialized consultancy, SPL empowers organizations to navigate the complexities of the digital age. • As a certified Oracle partner, SPL offers comprehensive services, including financial management, supply chain management, human capital management, subscription billing, and project portfolio management, ensuring each solution is precisely aligned with clients’ unique needs and aspirations.

  4. CHALLENGE AND APPROACH The Smareters • CHALLENGE: SPL initially had a single-page website at splconsultings.com. They aimed to create a comprehensive, multi-page site that would effectively showcase their services, expertise, and industry leadership while also functioning as a powerful conversion engine to drive their marketing and sales efforts. This project also involved a complete rebranding and setup from scratch on their new domain, splcg.com, with proper redirection from the old site to the new one. • APPROACH: The Smarketers team conducted thorough market research to understand SPL’s industry and competitors. We developed a detailed sitemap and crafted an SEO and content strategy, creating content that showcased SPL’s expertise. Our team designed and built a new website optimized for conversions and technical SEO. We added blogs, whitepapers, infographics, and set up email workflows for gated forms. Integrating HubSpot allowed us to effectively manage tracking, CTAs, forms, and chatbots, establishing a strong digital presence for SPL.

  5. Challenges We Faced While Designing The Solution: The Smareters • Market Research: Conducting thorough research to understand SPL’s industry, services, future plans, and competitors. • Content Creation: Developing extensive, high-quality content from scratch to align with SPL’s brand and target audience. • Custom Design & Development: Building a visually appealing and user-friendly 25+ page website from scratch to target the right audience, convey the right message, build trust, and convert visitors by providing the required information and resources. Ensuring low bounce rates and high engagement. • SEO Optimization: Implementing comprehensive on-page (technical) SEO to improve search engine rankings. • Digital Marketing Integration: Setting up email workflows, integrating HubSpot, and establishing a strong digital marketing strategy.

  6. Contact Us The Smareters Location: Hyderabad, Telangana 500032 Contact: +91 7396 010 630 E-mail: info@thesmarketers.com More information about the topic visit: https://thesmarketers.com/success-stories/spl-case-study/

More Related