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Intentional Membership Strategies

Intentional Membership Strategies. Intentional Strategies. 10:3:1 Rule 10 targets (conversations) 3 Prospects (to a meeting) 1 Member. Lead Generation. 10:3:1 Rule “Who do you know?” Industrial Recruiting Non-Rotarian workers Boards of Agencies you support

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Intentional Membership Strategies

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  1. Intentional Membership Strategies

  2. Intentional Strategies • 10:3:1 Rule • 10 targets (conversations) • 3 Prospects (to a meeting) • 1 Member

  3. Lead Generation • 10:3:1 Rule • “Who do you know?” • Industrial Recruiting • Non-Rotarian workers • Boards of Agencies you support • Club Social Hour (Happy Hour) • Parents of Interactors

  4. Attracting Members • Business Leaders – Speakers, Prospects • “Personal Ask” by Club President • Officers and Board step up • Rotary Information Hour (Discover Rotary) • Bring a Friend Day (“Rush Hour”) • Personal Follow-up by President

  5. Attracting Members • Drip Marketing • Club Brochure • Public Image (PI/PR) Campaign • Governor’s Pin • Corporate/Associate/Family Memberships

  6. Flexibility – 2016 Council on Legislation “What’s getting in the way?”

  7. Flexibility – 2016 Council on Legislation • Meeting Time/Place/Frequency • Meeting Format – Online/Hybrid • Attendance Requirements • Admission/Initiation Fees • Corporate, Associate & Family Memberships https://www.rotary.org/myrotary/en/club-flexibility

  8. Onboarding Members • New Member Orientation • New Member Scavenger Hunt • Red Badge or “Quick-Start” program • Greeter • Classification Talk • Committee Assignment • Project Engagement • Attend a District Event (RLI, etc.)

  9. Retaining Members • New members to District Events • RLI • Conferences • Assemblies • Upgrade Club Programs • Mentorship • Engaging, meaningful service projects that bring members together

  10. The Highest ROI Intentional Strategies • Rotary Information Hour (Discover Rotary) • Bring a Friend Day (“Rush Hour”) FREE MONEY!! Apply for a D-7750 Membership Event Grant and get $15/guest (up to $300) to cover the event cost. Details at: www.Rotary7750.org/EventGrants

  11. “Bring a Friend” Variation

  12. Workshop • 1 team per table • Select 1-2 Strategies (5 min.) • Develop ALL Action Plans needed for success (10 min.) • Define Expected Impact • Report on your plan

  13. Intentional Strategies • Prospect Identification • Attracting Members • Onboarding New Members • Retaining Members A Strong Club Attracts & Retains Members

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