1 / 18

Social Marketing 101

What is Social Marketing?. Social Marketing is often defined as applying marketing principles to bring about public good. While this is a succinct definition, it falls short of the true meaning of social marketing. . This is a much better definition:. Social Marketing is applying marketing princip

Thomas
Download Presentation

Social Marketing 101

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. Social Marketing 101 Using Social Marketing Principles to Create Positive Changes for People with Arthritis

    2. What is Social Marketing? Social Marketing is often defined as applying marketing principles to bring about public good. While this is a succinct definition, it falls short of the true meaning of social marketing.

    3. This is a much better definition: Social Marketing is applying marketing principles to bring about positive behavior change.

    4. Social Marketing in Public Health Public health professionals are realizing that public awareness campaigns are not enough to bring about behavior change. This is not to say that public awareness campaigns are not worthy of our time. This is just to say that by themselves most of them do not bring about change.

    5. Social Marketing is About Change.

More Related