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Marketing 101

Marketing 101. Markets. In our society, there are groups of consumers who pay money for products and services. These groups of people are called “Markets” Some markets are…. Men Women Children Teens Seniors Families Businesspeople Travelers Athletes. What do you need?.

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Marketing 101

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  1. Marketing 101

  2. Markets • In our society, there are groups of consumers who pay money for products and services. • These groups of people are called “Markets” • Some markets are… • Men • Women • Children • Teens • Seniors • Families • Businesspeople • Travelers • Athletes

  3. What do you need? • In any business where you are selling (or marketing) a good or providing a service, you need… • Customers/Clients • These people are your • “Target Market”

  4. In order for your business to be most successful, you need to give your customers what they want and/or need. • But… • How do you know what they want or need?

  5. You have to find out about them! • Are they young, old, married, single, have kids, like to spend money, like to save money, what do they like to do, what are they worried about…. • Finding out about your potential customers is called: “Market Research”

  6. How would you get this important information about your “Target Market”? • WHY is this information important?

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