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MARKETING 101

MARKETING 101. BACK TO BASICS. Marketing Goals. Build Relationships Support Calling Officers Create Products/Services Train employees on products/services. Marketing Departments employ the most people in any organization All employees represent the company. Relationships.

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MARKETING 101

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  1. MARKETING 101 BACK TO BASICS

  2. Marketing Goals Build Relationships Support Calling Officers Create Products/Services Train employees on products/services Marketing Departments employ the most people in any organization All employees represent the company

  3. Relationships • Take time • Take energy • Take patience • Take some give and take • Take a lot of listening

  4. What Do YOU Need? • IT IS NOT “I” OR “WE” INSTEAD OF YOU. • SOCIAL MEDIA IS NO SUBSTITUTE • PEOPLE CREATE RELATIONSHIPS • SOCIAL MEDIA MERELY ENHANCES RELATIONSHIPS

  5. FACE TO FACE

  6. Listen or Speak I prefer to talk to people who are great

  7. Yada Yada Yada • Is the listener getting the message?

  8. DETERMINE CULTURE

  9. GUIDELINES FOR BETTER LISTENING Active Listening Makes For Better Relationships • Face the person who is speaking • Watch as well as listen to the person who is speaking • Be prepared for the interaction • Isolate the main points • Search for ideas behind the words • Plan questions to gather additional information • Respond occasionally • Do not react emotionally • Summarize • Empathize

  10. KISS

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