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SEO ppt (1)

Search Engine optimization Knowledge PPT.

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SEO ppt (1)

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  1. Search engine optimization

  2. TOPICS TO COVER Search Engine Basics How Search Engine Works What is SEO Types Of SEO Why SEO is important ​

  3. Search engine basics Search Engines are the programs where people search for their search queries using specified keywords. Some of the popular search engine are Google, Bing, Ask, Bing, Baidu, etc.

  4. Search engine result page The entire page which appears on google when we search something is called as SERP Page. It is basically a Google's response to a user’s search query. This page is divided into 2 types: Organic Results Inorganic Results

  5. How search engine works? It includes various components : Spider and Crawler Indexing process Google Database

  6. Working of search engine Spider & Crawler • These are the two main tools of google whose function is to pick relevant data by crawling on each website. • Relevant data includes Page title, Meta description, Meta keyword, Alt text, Content, Heading and Url. • Indexing process • Spider and crawler, then stores website’s relevant data in Google’s database. • This process of storing website’s data in the database of Google is called as Indexing Process. • Database • It is basically termed as the Store House of website’s data. • All the relevant data picked by spider and crawler is stored under the Google’s Database.

  7. What is Seo ? Search engine optimizationis the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

  8. Types of seo On Page SEO • On-page SEO (also called on-site SEO) is the process of optimizing your webpage content for search engines and users. • Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs. • OFF PAGE SEO • Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. • These tactics often include link building, guest posting, social media marketing, and more. . • TECHNICAL SEO • Technical SEO is the process of optimizing a website for search engines, but it can also include activities meant to improve user experience..

  9. Why Seo is important? Perspective (Global / Regional) Targeted Traffic Increase Visibility High ROI (Return on Investment) Long term positioning Cost-effective Flexibility ​

  10. conclusion Unique Content Link Friendly Formatting Avoid Black Hat SEO Content relevant keywords Market Awareness Unique HTML page title for every landing page

  11. THANK YOU

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