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Deep insights through more indirect & creative questioning in online qualitative research

Slideshow about 'Harder, better, faster, stronger': deep insights through more indirect & creative questioning in online qualitative research by Tom De Ruyck

TomDeRuyck
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Deep insights through more indirect & creative questioning in online qualitative research

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  1. Harder, better, faster, stronger: deepinsightsthrough more indirect & creativequestioning in online qualitative research

  2. FROM QUARANTINE TO CONSUMER CONTEXT

  3. SO HOW CAN WE WHAT DID WE DO? MAKE THIS HAPPEN

  4. We think much less than we think we think …

  5. EMOTION

  6. We are social animals

  7. The power of the crowd

  8. Context is a better predictor of consumer behaviour

  9. Structural Collaboration with consumers

  10. #1 TECHNIQUES TO GAIN DEEP INSIGHTS

  11. Discovering new opportunities

  12. #2 TECHNIQUES TO GAIN DEEP INSIGHTS

  13. -29% drop-out 4x more visuals 2x more arguments

  14. #3 TECHNIQUES TO GAIN DEEP INSIGHTS

  15. #4 TECHNIQUES TO GAIN DEEP INSIGHTS

  16. IKEA 2013 CASE

  17. Emotional/implicit measurement

  18. IKEA 2015 CASE Fresh insights, concrete action

  19. #5 TECHNIQUES TO GAIN DEEP INSIGHTS

  20. 65% 2x more visuals 47 vs. 87 words

  21. #6 TECHNIQUES TO GAIN DEEP INSIGHTS

  22. #7 TECHNIQUES TO GAIN DEEP INSIGHTS

  23. TO THE BEAT OF your company Consumer consulting survey, e.g. insight validation Consumer Consulting Board reactivation e.g. co-creation Consumer Consulting Board: deep dive activity e.g. immersion 24 hour challenges Bottom-up activities Intensity > Time >

  24. Ready for a bright future? Managing Partner & Head of CCBs linkedin.com/in/tomderuyck tom@insites-consulting.com @tomderuyck www.insites-consulting.com

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