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ISPIM Conference 2015 Budapest

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ISPIM Conference 2015 Budapest

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  1. Presented by: Tom De Ruyck

  2. Guess some of my favorite brands @TOMDERUYCK

  3. Which brand is this? The Boston Consulting Group, 2014 @TOMDERUYCK

  4. Which brand is this? The Boston Consulting Group, 2014 @TOMDERUYCK

  5. @TOMDERUYCK

  6. Which brand is this? Market Realist, 2014 @TOMDERUYCK

  7. @TOMDERUYCK

  8. Which brand is this? Robin Chase, 2014 @TOMDERUYCK

  9. @TOMDERUYCK

  10. What do they have in common? @TOMDERUYCK

  11. Jumping the curve @TOMDERUYCK

  12. Innovation beyond the product @TOMDERUYCK

  13. @TOMDERUYCK

  14. Platform for diversity @TOMDERUYCK

  15. @TOMDERUYCK

  16. How to think beyond the product and develop a platform for diversity? What’s in the mix? @TOMDERUYCK

  17. I D E A incubation diversity empathy assessment @TOMDERUYCK

  18. E D I A empathy diversity incubation assessment @TOMDERUYCK

  19. E #5 empathy Impact measurement @TOMDERUYCK

  20. #5 empathy To develop relevant ideas and concepts, companies need to identify with and understand the context, the emotions and the (unarticulated) needs of their customers. Impact measurement @TOMDERUYCK

  21. In-sight |’in.sit| @TOMDERUYCK

  22. It is theDNA of your product @TOMDERUYCK

  23. How to empathizeto uncover these insights? @TOMDERUYCK

  24. You are NOT always yourconsumer @TOMDERUYCK

  25. @TOMDERUYCK

  26. Urban parentsinsight I love discovering new neighborhoods in my city. Now that I am a parent I am rediscovering the city in a new way, but I feel limited in my mobility. I wish their was a quicker way to conquer the city together with my baby. @TOMDERUYCK

  27. @TOMDERUYCK

  28. D #5 diversity Impact measurement @TOMDERUYCK

  29. #5 diversity Generating ideas is the act of connecting experiences and synthesizing new things. More is better. More diverse is better. Impact measurement @TOMDERUYCK

  30. In ideation, quantity of ideas leads to quality @TOMDERUYCK

  31. @TOMDERUYCK

  32. Look outside your organization @TOMDERUYCK

  33. @TOMDERUYCK

  34. I #5 incubation Impact measurement @TOMDERUYCK

  35. #5 incubation As innovation is by nature an iterative process, empathy and diversity need to be an integral part of the process, not just an ad hoc intervention. Ideas shape in time, so does collaboration. Impact measurement @TOMDERUYCK

  36. Ideas shape in time NPD is an iterative process @TOMDERUYCK

  37. Akshay Kothari &Ankit Gupta @TOMDERUYCK

  38. @TOMDERUYCK

  39. @TOMDERUYCK

  40. A #5 assessment Impact measurement @TOMDERUYCK

  41. It’s not only about killing ideas @TOMDERUYCK

  42. Context is gold @TOMDERUYCK

  43. @TOMDERUYCK

  44. Game of Context @TOMDERUYCK

  45. 4 principles of Co-creative Innovation A E D I assessment empathy diversity incubation @TOMDERUYCK

  46. THANK YOU! Tom De Ruyck Managing Partner Head of CCBs Tom.DeRuyck@insites-consulting.com @TomDeRuyck

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