Nine Google Ads hacks to improve your CTR and conversion rate

1.   Nine Google Ads hacks to improve your CTR and conversion  rate        1. Pay attention to mobile    From 6.1% in 2011 to 52.2% in 2018, the percentage of mobile phone traffic is growing                   exponentially.  You can note how the percentage of all global web pages served to mobile phones from                 2009 to 2018 in the graph given below.    2. Write compelling ad copy    This may be the most fundamental advertising learning but people still are not good at             it. I want to stress the fact that your ads must be appealing.  The majority of Google Ads are just posted for the sake of advertising. We need to               understand our customers’ emotions and step in their shoes. Most of the time, we come           across such boring ads that we may want to report them for lack of luster.    3. Competitor analysis    This is one of my favorite hacks that advertisers can use on Google Ads. Bidding on                 competitor keywords cuts down your research work and is highly efficient. Having a           look at how others are running ads on the same products simplifies things a lot.    4. Use exclusions and negative keywords    This is a pro tip and must surely be executed. During my time of advertising on Google, I                   noticed a very odd trend and functionality of the Google Ads platform.  When we talk about ad optimization, Google gives you full freedom and features to run             your ads as you wish.    5. Smart remarketing    The reason I am writing this under “smart remarketing” is that we as advertisers are not                 using the powerful weapon of remarketing to its full potential. Here, I will share the pro             tips of remarketing which I’ve learned over the years.    6. Make the best use of In-Market Audiences                                                                                                                                                                                                 

2. In-Market Audiences are a boon to small businesses advertising online. They can be               defined as groups or segments of shoppers for different categories who are actively             searching for some product “in the market”.      7. Optimize your “Quality Score”    According to Google, “Quality Score” is an estimate of the quality of your ads, keywords,               and landing pages. Higher quality ads can lead to lower prices and better ad positions.    8. Google Ads scripts    Using Google Ads scripts will save you a lot of effort and time. Some consider this best                   fit for advanced advertisers but I have a different point of view.      9. Effective use of bidding strategies    With Google introducing three new bidding strategies for Google Ads advertisers           recently, we all know that leveraging Google Ads bidding strategies is the way forward.    What is a bidding strategy?    In simple terms, a bidding strategy is a way you would want Google to exhaust your                 budget on course to accomplish your campaign objectives or goals. You have different             options you would like to choose to bid for your ads.      www.topmobileappcompanies.com