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Social media branding helps your business stand out on a marketing platform where many other companies promote. The goal is to raise brand recognition and attract new customers to check out your brand. Leverage the power of social media branding strategy for 2023 and build a strong network of users.
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EFFECTIVE EFFECTIVE Social Media BRANDING STRATEGY FOR 2023 Social Media BRANDING STRATEGY FOR 2023
Social media branding helps your business stand out on a marketing platform where many other companies promote. The goal is to raise brand recognition and attract new customers to check out your brand. By leveraging the power of social media branding, you can build a strong network of users.
of consumers prefer shopping with brands they follow on social media. 77%
REASONS WHY SOCIAL MEDIA BRANDING IS CRUCIAL REASONS WHY SOCIAL MEDIA BRANDING IS CRUCIAL Visual Recognition Psychological Association Brand Awareness Social Proof Community Development
Building an identity Requires Components Establish Your Brand’s Idea Choose Your Tone of Voice Design Your Logo Promoting Your Brand Identity Create Your Style With Colors and Graphics
Color increases brand recognition by up to 80%
Social Media Branding Steps to Steps to Success Success
STEP 1: Prepare Your Branding Strategy FONTS VISUAL QUALITY COLORS PURPOSE
STEP 2: Understand Social Media Demographics TWITTER FACEBOOK TIKTOK INSTAGRAM LINKEDIN *Gen Zers mainly use to research brands
STEP 3: STEP 3: Optimize Your Social Media Profiles Profile picture Headers Bio/Description Links STEP 4: STEP 4: Create Branded Social Media Content Videos (all channels) Carousels (Instagram, Pinterest) Static (any medium at different sizes) GIF (most channels) Slideshows (LinkedIn)
Create a Collection of Reusable Templates STEP 5: STEP 5: Engage on social media in accordance with your brand's voice and tone guidelines. STEP 6: STEP 6:
Tips for SOCIAL MEDIA BRANDING Use Specific Fonts Decide on a Brand Hashtag Discover Your Inspiration
CONCLUSION You now know all you need to know about developing a BRAND identity and increasing brand exposure on SOCIAL MEDIA. So allow your imagination to flow, establish your plan, and use tools to create stunning videos and graphics — and your brand will likely become renowned globally one day.
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