MASTERING THE ART OF BALANCING MISSION AND MARKETING FOR NONPROFITS AND STARTUPS

1. MASTERING THE ART OF BALANCING MISSION AND MARKETING FOR NONPROFITS AND STARTUPS

2. Introduction 1 2 3 4 Mission-driven marketing inspires not just transactions, but transformations Goal: Drive both financial success and social impact Overview: Marketing should extend the mission, not distract from it 5 6 For purpose driven organizations the challenge is ensuring that marketing efforts highlight the core mission and don’t veer towards purely commercial interest This quote by Simon Mainwaring encapsulate the essence of mission driven marketing--it’s about inspiring change not just driving sales in case of non profit marketing. This quote by Simon Mainwaring encapsulate the essence of mission driven marketing--it’s about inspiring change not just driving sales. 7 8 9

3. Core Challenge 1 2 Key Focus: Balancing mission and marketing in social enterprises and nonprofits. Social enterprises and non-profits must ensure that their marketing strategies remain align with their mission rather than commercial goals 3 4 5 6 7 8 Importance: Align all marketing messages with core values and objectives. Outcome: Mission-driven marketing helps build a loyal community and drive meaningful change. 9 Effective marketing should reflect and enhance the organisation mission ensuring that each campaign resonates with core value When a marketing strategy is mission aligned, they cultivate a loyal following and amplify social impact

4. The Tightrope Walk: Mission vs. Marketing 1 2 Challenges: Promoting products/services without diluting the mission. 3 4 5 Balancing authenticity with growth. Organisation often struggle to find authenticity while aiming for commercial growth 6 7 8 Risk: Commercial vs Mission. Lean too much toward commercial goals— authenticity is lost. Focus too heavily on the mission—growth is limited. 9

5. Storytelling: Bridging Mission and Marketing 1 Power of Storytelling: Engages audiences by reflecting shared values and goals. Leverages real-world impact stories and testimonials. Example: TOMS Shoes’ 'One for One' campaign connected marketing with mission, driving both growth and social impact. 2 3 4 4 5 6 7 8 9

6. Navigating Mission Drift 1 2 3 4 5 5 6 7 Definition: Mission drift occurs when commercial objectives overshadow original social/environmental goals Example: Ben & Jerry’s acquisition by Unilever raised concerns about potential mission drift. Solution: Keep mission integrated into marketing to avoid compromise. 8 9

7. Choosing the Right Marketing Channels 1 2 Key Consideration: 3 Align channels with where your audience engages most 4 5 6 Warning: Avoid 'causewashing' or disingenuous marketing messages 7 8 9 Consistency: Reflect mission across all platforms— social media, email, events

8. Maintaining Integrity While Scaling Scaling Maintaining Integrity While 1 Challenge: Growth often requires aggressive marketing, which can feel at odds with core values. Solution: Develop guiding principles for partnerships and product expansions. Focus: Maintain transparency and ensure growth does not compromise mission 2 3 4 5 6 7 8 9

9. Final Takeaway 1 2 Balancing Mission and Marketing: 3 It’s both possible and necessary. 4 5 Key Actions: 6 Keep mission at the heart of marketing efforts. Leverage storytelling for authenticity. Prioritize ethical partnerships and transparency 7 8 8 9 Goal: Grow sustainably while making a meaningful impact.

10. Conclusion 1 2 3 How are you balancing mission and marketing in your organisation? 4 5 6 7 Remember: 8 Marketing amplifies the mission, builds community, and drives positive change 9