Akash Manchanda's Secrets to Using Customer Journey Mapping

1.  Return to site Akash Manchanda's Secrets to Using Customer Journey Akash Manchanda's Secrets to Using Customer Journey Mapping Mapping    · Digital Marketing Behavioural studies about customers are always the most important need in building an ideal strategy in this fluid landscape of digital marketing. One of the best practices in customer journey mapping; this method gives a business a visual representation of the experience that the customer goes through from creating awareness to post-purchase interactions. Client venture planning assists advertisers with making informed, information-driven choices to bring the most ideal consumer loyalty and development to the business. What is Customer Journey Mapping? Customer journey mapping is the technique by which one would be able to visualise those steps a customer performs when in interactions with the brand. This includes all touchpoints from the very moment that the customer is discovering the brand through an ad or social media to researching a product, purchasing, and getting customer support. The benefits here are that marketers might be able to acquire the benefits related to customer needs, preferences, and pain points. There are several steps usually involved in the process of customer journey mapping: Identifying customer personas: Who are customers? Demographics, interests, buying behaviour Defining touchpoints: Where are the points at which people interact with your brand? Online and offline Mapping the journey: Create a visual representation that details the stages in which you track customers' action step- by-step and how they feel and think. Analyse the data. From the journey map, identify potential pain points and areas to improve. Insights along the Journey Make Changes Based on the insights gathered during the mapping, refine your marketing strategies, improve the customer experience, and then culminate in a conversion. Why Do We Need Customer Journey Mapping? Companies can view the whole customer approach by putting together 360-degree digital solutions through customer journey mapping. It helps businesses understand how various digital marketing channels affect customers' experiences and decisions. For example, live marketing agency often realise that most of their customers react way better to live events than to normal ads. Companies can use these insights and customise their marketing strategies based on these insights.

2. Online marketing is the wave of the future, with a rising trend in it in busy metropolitan areas like Gurgaon. This means companies have to fit into the fast-changing landscape. That is where a 360 digital marketing agency in Gurgaon can help. By applying customer journey mapping, they analyse all the touch points related to various customers so that they can come out with campaigns or programs that strike the right chord. Through this tool, businesses can intensify their strategies so that they are able to serve the needs of customers better. Akash Manchanda and VUI Live Digital Marketing Agency Cookie Use We use cookies to improve browsing experience, security, According to Akash Manchanda, co-founder of VUI Live Digital Marketing agency, customer journey mapping is the and data collection. By accepting, you agree to the use of cookies for advertising and analytics. You can change your cookie settings at any time. Learn More practice that has had major involvement in his company's approach to online marketing. VUI has implemented this tactic in his company in order to be successful. Accept all Settings Decline All For example, Akash Manchanda used customer journey mapping to understand how clients interacted with their marketing strategies. He realised most customers encountered some problems while trying to buy, thus resulting in abandoned carts. Equipped with such knowledge, Akash Manchanda marketing and his team made drastic changes to the user experience. Among these improvements included optimising the checkout experience as well as incorporating much more relevant content that matched the needs of customers. Results were outstanding. Besides a rise in conversions, the agency appreciated the customers' simplicity of conducting a simplistic process with comfort. This success story demonstrates how working on a customer journey map leads to smarter decision-making in marketing along with high customer satisfaction. Role of 360 Creative Solutions in Marketing Along with 360 creative solutions, branding should aim to imprint incorporation into the marketing strategy for those brands that wish to be ahead of the game. From this level, companies can map the various steps of the customer journey to determine where and how to integrate creative solutions in involving customers across all channels. For instance, through live marketing, one can craft a campaign that engages the customer in real time, thereby compelling an immersion experience that would not have been possible with traditional marketing. If marketers know the customer journey, they can create relevant content and experiences; this connects with their target audience in ways that encourage engagement and brand loyalty. Enhancing Live Marketing Efforts As demand for live marketing continues to increase and customer journey mapping becomes intensely critical, understanding, from the customer's point of view, what the brand is associated with in terms of live events and interactions becomes a must. This would ultimately help know how marketers stand at which stage of their analytical process through customer journeys that can pinpoint attractions for customers to live marketing initiatives and determine precisely the drivers behind the factors that influence their participation decision. For instance, using the customer journey map, where it is concluded that users enjoy the interactive sessions, branding efforts can be focused on making the online live events more engaging with an opportunity to participate instantly. This not only increases the engagement with the customers but also builds a community around the brand. Wrapping Up! In a world where customers are drowned by information, knowing the journey is a way of survival. Customer journey mapping gives an insight to businesses on marketing strategies that are appropriate, making it easier for companies to make informed decisions. The tool will identify pain points, help improve customer experiences, and drive sales. As in the case of Akash Manchanda with VUI Live Digital Marketing agency, customer journey mapping makes a difference in smarter marketing decisions. Whether it is with 360-degree digital solutions or through the successful implementation of live marketing initiatives, developing an understanding of the customer journey can be a complete game-changer in changing how a business connects with its audience. So, not many can afford the luxury of surfing the 'Internet of Things', and therefore, reaching out for the capability through third-party agencies like VUI becomes the only way for many businesses in Gurgaon and further. Potential for Long-term Success in the Marketplace As the right strategies would go a long way in ensuring that companies not just meet but beat the expectations of their customers, the potential for long-term success in the marketplace is greater in a competitive marketplace. Previous How Akash Manchanda is Shaping the Future of Programmatic... Next   Return to site Powered by Strikingly 