10 SEO Trends You Can't Ignore in 2021

1. SEO TrendsOf 2021 By Global Vincitore

2. SEO 2021 Top-ranking SEO performance requires attention to many metrics, including traffic, backlinks, and social shares — to name just a few. Our guide gives you insights into some of the most relevant and timely search engine optimization trends to anticipate for 2021, allowing you to prepare your SEO strategy accordingly. Here are the 10 SEO trends to watch for in 2021:

3. SEO Trends 2021

4. 1. Artificial Intelligence Artificial intelligence (AI) is changing how people interact with online content. Google’s AI algorithm is especially worth noting. Unveiled a few years back, the algorithm — called Rank Brain — plays an important role in Google’s ranking factors for search engine results pages (SERPs) results.

5. 2. Voice Search To optimize for voice search, consider your keywords. Identify longer phrases that people use in everyday conversation. Voice searches tend to do better with longer, more natural-sounding phrasing. When people type, they tend to abbreviate. For example, a person might voice search, “What are the new SEO trends for 2021?” but type the words, “new SEO trends 2021.”

6. 3. Mobile-Friendliness MAJORCOMPETITORS In 2019, Google rolled out mobile-first indexing, meaning the search engine looks primarily at the mobile version of a website, considering this the “primary” version instead of the desktop version. This change makes sense, given that nearly 73% of internet users will access the internet solely via mobile devices by 2025. Check how effective your mobile site is with Google’s free mobile-friendly test. Next, take a peek at the “mobile usability” report in Google Search Console.

7. 4. Content That Fulfils the Google EAT Principle Google has reiterated that content quality is critical for ranking success. But just what does “quality” mean to Google? Refer to the EAT principle: expertise, authoritativeness, and trustworthiness. Keep EAT in mind as you craft your content. Back up claims with statistics and facts. Link to reputable sites, such as “.edu” and “.gov” URLs. Having authoritative sites link back to you is another way to prove that you fulfil the EAT criteria.

8. 5. Predictive Search Google Discover already claims more than 800 million active users. To appear, you don’t have to do anything special. If Google indexes your page, it will be included. Content is ranked based on algorithms inspecting content quality, and user interest. Although Google has communicated no precise factors, it seems that location history, browsing history, app usage, calendars, search history, and home and work locations are all relevant.

9. 6. Featured Snippets MAJORCOMPETITORS Featured snippets show a chunk of information, often structured as a Q&A or brief bullet-point, how-to guide. There are also rich snippets, including images, star-based reviews, product prices, and similar bits of information. To create snippets, focus on question-based queries and relevant keywords. You can use the Google search function “people also ask” for inspiration.

10. 7. Semantically Related Keywords SEO professionals used to focus on primary keywords as if they had blinders on. Now, we know secondary keywords are just as important. Semantic search and intent optimization will gain further prominence in the future. Google isn’t just looking at strings of words anymore. It’s analysing query context and trying to discern a user’s search intent, meaning that the more relevant information provided — via logically related primary and secondary keywords — the better.

11. 8. Local Listing When people think of the internet, they often think of its global nature. The fact is, most people use search engines to find localized goods and services. They might be hunting for a neighbourhood restaurant, for example. Local SEO is important — and it’s evolving. This evolution is in part because of the rise of zero-click searches — which some SEO marketers are dubbing the new normal.

12. 9. Data & Analysis MAJORCOMPETITORS Data science lets you understand buyers, visualize campaigns, and create targeted messages. Analytics can help you verify which URLs are getting crawled, identify referral sources, check page loading times, indexing, redirects, response errors, bounce rates, and more. You can also use data science to identify pages that you do not want crawlers indexing and pinpoint unusual traffic sources, such as potential spam sites (which will hurt your EAT credibility).

13. 10. Effective & Smart SEO Strategy Including Videos Online video seems to be the way forward. YouTube has more than 1 billion users. If you aren’t creating video content, now is the time to get started. Not convinced? Here’s food for thought: According to Cisco, video is projected to surpass all other content forms in terms of consumption.

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