10 Digital Marketing Trends You Cannot Ignore in 2020

1. 10 Digital Marketing Trends You Cannot Ignore in 2020

2. Technology is making progress at a very high speed; new and better techniques and technologies are being developed. All this coupled with new and always changing algorithms of established companies such as Facebook, Google, etc. have forced many Digital Marketing Agency in Gurgaonto be alert all the time. A critical aspect today is that you should stay alert and be aware of the latest trends in technology. With the rapid advancement in technology, many new trends come up in very less time. The latest digital marketing trends 2020 that are especially important for a business or organisation to sustain, grow and compete in this challenging scenario are highlighted in the following section.

3. 1. Artificial Intelligence Artificial intelligence is a big thing in today’s time. AI in digital marketing is changing every sector, be it finance, retail, etc. It is transforming how the company connects its brands with and reaches its customers. AI is very flexible, and it has very varied usage such as in recommendation of products, personalised e-mails, product or service recommendations, content creation, and the list is endless.

4. 2. Chatbots The concept of chatbots is gaining more and more momentum, and it is among one of the most important trends in digital marketing today. Nowadays, people are interacting the majority of the time with chatbots without even realising the same.Chatbots have various advantages such as they are available all the time; they respond to customer queries in no time; they handle multiple queries of the customers without getting tired or losing its mind or patience.

5. 3. Personalisation In today’s time, the competition is extremely high. So, it is quite easy to get lost among large numbers of competing organisations. But this can be avoided, and you can make yourself stand out from your competition with the help of personalised marketing. A particularly good example of personalisation is that of Netflix. Since it operates in many countries which have customers with varied tastes and preferences, it has personalised content for different countries according to the like of its customer base in different countries.

6. 4. Influencers Another latest in digital marketing trends is gaining a lot of momentum these days is marketing via an influencer. Under this kind of marketing, your brand or its message is broadcasted to the audience using a word-of-mouth marketing and promotion done by an influential personality. An influencer can be well known Instagram personality or YouTuber with a remarkably high following using which they can promote your product, message or organisation among a large audience.

7. 5. Visual Search Visual Search, as the name suggests, involves using pictures or images instead of words to search for something. In this search, the user can take a snap of an object or item they would like to know about, to search for or to buy and then use that snap to get the search results. Some of the visual search providers are Google Lens, Pinterest Lens, CamFind and Bing Visual Search.

8. 6. Voice Search Another major digital marketing trends is of voice search. It has gained so much popularity that companies are adapting their digital marketing strategy according to this trend. Voice search provides a very convenient form of searching for something without going through the hassle of typing something. This is especially true when the words are overly complicated; your hands are busy or dirty, etc.

9. 7. Virtual Reality (VR) and Augmented Reality (AR) VR and AR have gained huge popularity and has become one of the top latest marketing trends. The technology entailing AR and VR is so impressive that the organisation, the product or service that use these in their marketing are easily able to amaze their customers. As a result, it easily convinces potential customers about such a product or service. This technology allows the customers to have a life-like experience of the organisation, product or service without actually being present there.

10. 8. Social Media Messaging Apps These social apps like WhatsApp, Facebook Messenger, etc. are in trend because they provide the businesses with an incredibly unique, customised and personalised form of marketing. These can be informing the consumers about the product or service, customer feedback and support, building great customer relations, attracting new and retaining the existing customers, etc.

11. 9. Video Marketing This trend is also hugely popular today and will continue to be so for the coming 5 to 10 years. When a person thinks of video, the first thing that comes to mind is YouTube. But there are a lot of options available today besides YouTube. You can do video marketing by making promotional videos and post them on Instagram as IGTV video. Another famous trend is going live, i.e. doing a live video broadcast on apps such as YouTube, Facebook, Instagram, etc. A major reason for gaining popularity of video marketing is that of shifting towards smartphones, tablets and other electronic devices.

12. 10. Shoppable Posts Many surveys disclosed that most people get to know about or discover new products using social media apps such as Instagram and other apps like Pinterest. It is a quite easy process that convinces the customer into buying the product or service. You may be casually scrolling through a social media app like Instagram, and you come across a really great product that intrigues your interest. You must simply click on that product, and it will enable you to buy such a product.

13. Conclusion So, it is evident that digital marketing is on an all-time high with a large number of trends being generated. In today’s time, there are a lot of competent digital marketing companies that can provide their services according to the varied needs of different businesses and organisations. Source: Technians- 11 Digital Marketing Trends You Cannot Ignore in 2020