White Label PPC Management: PPC vs SEO Keywords—What’s the Difference?

1. August 2, 2017 White Label PPC Management: PPC vs SEO Keywords—What’s the Difference? Keywords are essential to pay-per-click (PPC) campaigns as they are to search engine optimization (SEO). As an online marketing service reseller, you are most likely familiar with how keywords work. You know that by choosing the most relevant keywords for the PPC campaign, the site will rank higher and bring more potential customers to the site. To find the best keywords for PPC, you must first perform keyword research. This will give you better insight into the behavior and mindset of your client’s audience. That said, it’s important to keep in mind that keyword research for PPC is different than that for SEO. You need to know what these differences are to increase your chances of campaign success. Page | 1

2. It’s all about the goal For SEO, the goal for keyword research is to understand the keyword landscape of a topic. Marketers need to identify exactly what keywords people search for, and what those keywords say about the customer’s place in the buying process. For PPC, the goal is to identify the keywords that will yield the biggest returns from a cost-per-click standpoint. As such, keywords that suggest a purchase or goal completion should be your constant target. Using your selected keywords For SEO, your keywords become the foundation of every marketing effort that you do online. You’ll want to build your website around them, so this means every website content—from text, to images, to videos, etc.—need to relate to your keywords. For PPC, you only need to use your keywords in your ad copies and landing page, and that’s about it. The gist You have a lot more leeway when it comes to SEO keywords. PPC keywords need to be more transactional, and with this limitation comes a very small margin of error—every wrong choice will cost your clients money, which could send them the message that your PPC campaign is failing. Thus, you need to be careful with your choices. Help with PPC The good news is that white label PPC management companies like Virtual Group can handle all your PPC functions for you, including keyword selection. We will scrutinize your client’s PPC keywords with a critical eye, and closely monitor cost-per-click and other relevant metrics to identify what works and what doesn’t. We will then make the necessary adjustments to the campaign quickly and effortlessly to ensure it continues to deliver the desired results. We can even help you create SEO and PPC campaigns that complement each other. For us, the two don’t have to be exclusive. In fact, we consider them two sides of the same coin. If this sounds enticing to you, don’t hesitate to get in touch with us to learn more. Page | 2

3. About Virtual Group: Virtual Group is a white label online marketing service provider with the power to help your agency rise to the top of your niche. We employ the latest and best digital marketing techniques, from PPC to SEO and more. Let us help you provide the quality marketing services that can become the very foundation of your agency. Source: The Difference in Keyword Research for SEO vs. PPC, SearchEngineLand.com Page | 3