How to Plan Content for Social Media Marketing

1. How to Plan Content for Social Media Marketing Social media revolves a lot around visual content and it’s imperative to make a lasting impression on your audience with it. The quality of your content determines how much users will engage and interact with it. Are you having trouble managing your social media for business? Social media marketing service in Bangalore provides a detailed, comprehensive strategy specific to your goals and objectives. Social media marketing is an effective strategy to reach your business goals through social media. While social media marketing may not deliver tangible results, it can attract potential customers globally, or locally, provides opportunities to get to know your audience, interact with them and form a loyal customer base. You need to plan and schedule content for social media marketing, which can be manually draining. To create posts for different social media platforms, and interact with your followers can be quite time-consuming where you may not have room to carry out other activities. So in this article, we talk about What comes under social media content What kind of content you need for your audience How to create content Which platform works best for you What tools for social media marketing 2020. What is a Social Media Content Plan? Social media content plan is a set of content - blog posts, infographics, images, videos, posts, etc, created to schedule at a particular time and on a particular platform.

2. Social media works wonders for brand awareness and reach. But it’s only possible with an effective plan and consistency in posting. Your social media content plan should include - Measurable goals and objectives - to get 1000 followers every month, or to sell 50 products a week, or to gain 10% more engagement rate Target audience to share the content with An audit of your social media accounts Your competitor’s social media content and their performance Social media calendar Budget for ad campaigns Proven methods and techniques in social media marketing What kind of Content you Need for your Audience This is a very important step. Posting too many irrelevant, political/social content can drive away your followers. Since social media is very audience-centric, you have to create content that people want to see or engage with. Talking only about your brand isn’t going to do the trick. To get an idea, audit your social media audience. With the help of insights within the platform, analyse in what age group most of your audience fall. The insights will also show you location, gender, which posts they have engaged most with, and more. You can also audit your competitors’ audience too, with SproutSocial and other similar tools. You’ll get an idea of what people like to see on a brand's social media accounts. Take note of any patterns you see - be it images or videos, what they are about and how you provide similar content that’s improved. Cover what your competition missed out on, add more value to your content so that it performs better. For example, if you’re offering a product similar to that of your competition, then you probably provide a discount code, shoutouts, etc. Link the post to its relevant landing page. That way, your content stands out and people will engage with you more. This digital marketing agency in Bangalore can create content that works well for your audience.

3. Kinds of social media content - Memes Informative posts Videos Behind the scenes Tutorials Products photos Customer testimonials, experiences, shoutouts, giveaways. Customer testimonials are great for earning trust from users and creating your brand’s credibility. How to Create Content for Social Media Narrow down your goals and objectives. Your content has to relate to those goals. It can be - To increase engagement To increase follower count To increase brand awareness To sell more products or services You can create polls and quizzes for more engagement. Similarly, for more follower count, create visually stunning content with useful information that can be shared. Same goes for e-commerce accounts. People tend to engage with your content more if it is visually pleasing to watch or see. Those satisfying soap cutting videos or crushing slime videos on Instagram are great examples. But as a brand, you can make similar content that is relevant to your business and get more people to engage with you. You don’t have to be a graphic designer or have knowledge of designs to create awesome posts. Canva is a beautiful app that lets you create designs for free. You can create for any social media and any features - story, posts, cover photos, status posts, etc. It has many free templates for each feature, and for infographics as well. You can also add custom texts with available fonts and sizes.

4. Just select an image from your files and drag & drop templates or texts on it. Another tool you can use is Infogram which comes with templates for infographics, posters, email headers, charts, and reports. Both Canva and Infogram are quite easy to use for making designs in minutes! For videos, any high-quality phone camera works. It is more than enough for basic social media content marketing. Which Platform Works Best for you? When it comes to social media marketing, Facebook and Twitter are the two main platforms. Facebook is the king, they say. It is the largest platform with over 2 billion active users. Facebook is great for lead generation if you can provide content that’s very human, about your brand and its stories. The advertising platform on Facebook can help you find and target very specific audiences so that you rope in potential customers. Twitter can be used to market viral content such as news, business announcements, and trending information. You can reach out to users easily with this kind of content on Twitter. Instagram is heavily populated with visual-content such as images and videos. It has the youngest audience and your content works best if it is relatable to them. Memes work great as they appeal to everyone. How-to videos, how-to short guides, stunning images and infographics work best on Instagram for engagement. E-commerce sites on Instagram also tend to work well. LinkedIn is great for B2B marketing, building brand authority and lead generation. It’s a great platform for editorial content. Pinterest:If you’re looking to drive up your sales, then Pinterest is the way to go. Users look for products here before they make a decision to buy and if you provide the right content, it will help speed up the decision in purchasing. Again, Pinterest is also heavily concentrated on images, so your focus has to be on providing great visual content.

5. How to Schedule Content? Now you know what kind of content to make, how to make, and where to post them. It’s time to schedule the content. Use a social media content calendar from SproutSocial or Hubspot. You can create any posts for any platform, fix a time and date and it will automatically upload to your selected social media. There is an option to create bulk content for frequent uploads. Reuse and repurpose the old content for future uses. Hubspot and SproutSocial also give you insights on how well your content is performing on all platforms. Use the insights to further improve your content Contact Us WEBI7 DIGITAL CONSULTANT LLP Contact No: +91 7760720004 Email: info@webi7.com Website: https://webi7.com/