The Most Influential Women Leaders in Marketing Industry

www.womenworlindia.com W O R L D I N D I A VOL. 05 ISSUE 02 2024 Lady Monarchs The Most Influential Women Leaders in Marketing Industry How Women in Marke?ng are Breaking Barriers? The Power of HERspec?ve How Women’s Unique Perspec?ves are Influencing Marke?ng Trends? Aru Sharma, Co-Founder and Head of Marke?ng Opera?ons, Quadigy An Ace Digital Marketer – Aru Sharma From Quadigy’s Culture to Customer Empathy at the Heart of Marke?ng:

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T he marketing industry has witnessed a transformative shift in recent years, largely due to the impactful contributions of influential women leaders. These trailblazers have not only broken through traditional barriers but have also redefined the landscape of marketing with their innovative strategies and visionary leadership. Their leadership is characterized by a commitment to storytelling that resonates on a personal level, forging stronger connections between brands and their audiences. Furthermore, these leaders are mentoring the next generation of marketers, emphasizing the importance of collaboration, empathy, and resilience. Their ability to navigate the complexities of the industry while championing innovative ideas underscores their role as key influencers in shaping the future of marketing. By fostering a culture that celebrates diversity and inclusivity, they are not only paving the way for more equitable representation within the industry but are also contributing to a more dynamic and forward-thinking marketing ecosystem. The Powerhouse: The Impact Making Women Leaders Shaping Marketing These women are shattering stereotypes and redefining the industry with their strategic prowess, creative brilliance, and unwavering commitment to progress. Their influence extends beyond mere corporate success; they have become role models and catalysts for change, fostering an environment that values diversity, creativity, and inclusivity. Women in marketing are leveraging their unique perspectives and skills to drive meaningful engagement with audiences and create authentic brand experiences. They are pioneering data- driven approaches, harnessing the power of digital technologies, and advocating for ethical practices that prioritize consumer trust and transparency. In this exclusive WomenWorld India edition, the contributions of ‘The Most Influential Women Leaders in Marketing Industry,’ are not just reshaping the marketing landscape; they are setting new standards for excellence and redefining what it means to be a leader in a rapidly evolving industry. Their achievements serve as a testament to the power of diverse leadership in driving progress and inspiring change across the global marketing sector. Gaurav PR Wankhade

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Read it First Cover story 08 Contents 24 Amisha Vora www.womenworldindia.com W O R L D W O R L D Amisha Vora One of The Most Influen?al Opinion Makers in The Indian Financial Domain I investment solutions. I N D I A I N D I A The Most Iconic Women of?the Year 2024 VOL. 02 ISSUE 02 2024 C O V E R S T O R Y Wonderful Women's World How are the Most Iconic Businesswomen Making a Significant Contribu?on to Social Progress? Amisha’s strategic prowess manifested notably in spearheading the forma?on of PL Advisory Services, facilita?ng corporates to raise over $One billion across 30-plus deals during 2005-08, alongside venturing into the NBFC Business. Amisha Vora, Chairperson and Managing Director Future Feminine The Evolu?on of Modern Businesswomen Leadership in Ever-Changing Times conic leadership is one of the most sought-after in today’s world of constant turbulence. Especially in the ever-evolving realm of financial services and For over two decades, Amisha Vora’s legendary leadership has guided PL Capital (Prabhudas Lilladher Group), https://www.plindia.com/ success, sculpting it into a two-time recipient of the esteemed 'One of the Most Respected Brands in Asia' award. It speaks volumes about the indelible mark Amisha has imprinted upon the sector. Amisha Vora, Chairperson and Managing Director , towards unparalleled Her ascent to the pinnacle of leadership, assuming the mantle of Chairperson and Managing Director, stands as a testament to her unwavering dedication and visionary prowess. Holding an impressive 96% stake in the group’s holding firm, Amisha embodies not just leadership, but stewardship, driving PL Capital towards unprecedented heights of success and distinction. Amisha Vora One of The Most Influen?al Opinion Makers in The Indian Financial Domain An Ace Digital Marketer – Aru Sharma Empathy at the Heart of Marke?ng: From Quadigy’s Culture to Customer Strategy A Versatile and Shraddha Agrawal Accomplished Digital Leader Driving Excellence 32 Submit your Interview and get featured in the with DigiDNA Articles Most Trusted Business Most Trusted Business Magazine of India Magazine of India 1 8 Embrace this opportunity to let your leadership acumen bask in the Reflected Glory of Universal Resonance Lady Monarchs How Women in Marke?ng are Breaking Barriers? 2 8 A Dynamic Diva – Colors Marathi W O R L D Pioneering the Future of Sujata Ajgaonkar Samant Marketing Leadership at The Power of HERspec?ve How Women’s Unique Perspec?ves are Influencing Marke?ng Trends? I N D I A

An Ace Digital Marketer – Aru Sharma From Quadigy’s Culture to Customer Empathy at the Heart of Marke?ng: been a thrilling ride. ‘‘‘‘ Aru Sharma, Co-Founder and Head of Marke?ng Opera?ons, Quadigy Witnessing the rise of digital marke?ng from its early stages to the powerhouse it is today has Cover Story

The Most Influential Women Leaders in Marketing Industry M and connection. That's the ethos Aru Sharma, Co-founder and Head of Marketing Operations brings to the table at Quadigy – a quasi-consulting, full-service marketing agency that helps B2B companies solve their marketing problems with its distinctive finish-to-start approach. With a focus that shifts from mere transactions to genuine relationships, Aru believes in meeting customers not just at their point of need but also where dreams take shape. arketing isn't a game of winners and losers; it's a journey of understanding setting them apart in the bustling marketplace. challenges, not just to sell them a solution, but to truly understand and address their needs. We see ourselves as the bridge between their problems and solutions, ensuring we're not just another vendor pushing unnecessary services. Aru, as a trailblazer in the Market- ing world, could you take us back to the beginning of your journey? What motivated you to step into your field? marke?ng.‘‘‘‘ Empathy extends to our team as well. We've all been in jobs where we felt like just another cog in the machine. That's not us. We treat our team as the collection of unique individuals they are, with their aspirations, challenges, and coffee preferences. We remember our roots and strive to create an environment we would have loved to work in—one that respects, nurtures, and listens. My journey into the marketing world began during my MBA, where creative communication, understanding buyer psychology, and the art of advertising captivated me. The thought of spending my days buried in Excel sheets, analyzing data, seemed about as appealing as watching paint dry; I was drawn to the more dynamic aspects of marketing that involved verbal and visual storytelling. Knowledge sharing is our secret sauce: Understanding human behaviour, emo?ons, and mo?va?ons is at the heart of "At Quadigy, we excel by placing ourselves in the shoes of those we serve and work with, seeing through their eyes," Aru shares. “It's this empathy-driven approach that transforms customer needs into desires and desires into satisfaction—defining the very essence of Quadigy’s marketing strategy.” It's about creating a circle of trust and respect where clients and employees know they're valued and understood. This approach has turned our organization into more than just a marketing company; we're a support system, a brain trust, and sometimes, the much- needed comic relief. The human connections drive us forward and set us apart in the bustling landscape of India's marketing industry. Entering the field in 2007, I witnessed the infancy of digital marketing—a time when having a website was a “nice to have” thing, social media was just for personal connections and 'viral' was still mostly associated with the flu. The contrast between what was taught in academia and the rapid evolution of the marketing landscape was fascinat- ing. Witnessing the rise of digital marketing from its early stages to the powerhouse it is today has been a thrilling ride. It's been a blend of excitement, learning, and the occa- sional 'oops' moment, all wrapped up in the quest to master the art of digital persuasion. Moving beyond the fragmented marketing of yesteryears, Aru’s strategy for Quadigy is as holistic as it is innovative. It marries Content, Search, Social, and Data—not as isolated tactics but as a cohesive strategy that ensures every touchpoint resonates with customers on a human level. The marketing landscape is continually evolving. How do you ensure that Quadigy remains adaptable and ahead of industry trends, providing innovative solutions to your clients? In an exclusive interview with WomenWorld India, Aru unpacks how empathy is not just a buzzword at Quadigy but a cultural cornerstone, influencing everything from internal team dynamics to how clients are engaged and their stories told. At Quadigy, we have a healthy obsession with learning, and our culture of curiosity permeates every corner of our office, virtual or otherwise. We're voracious readers, always looking for the next big thing in marketing. Whether it's the latest in digital marketing or a new way to leverage AI, you bet we're on it. But it's not just about what we consume; it's about what we share. Knowledge sharing is our secret sauce. We've cultivated an environment where every Quadigy has emerged as one of India's best B2B Marketing Solu- tions enterprise. Could you share the guiding philosophy that has propelled your organization's success? Through the upcoming highlights, we delve into Aru's unique perspective on leadership, Quadigy's empathetic approach in the digital space, and how they’ve woven empathy into the narrative of success for their clients, Our guiding philosophy at Quadigy is deeply rooted in one word: empathy. It's not just a buzzword for us but the core of how we operate and interact with the world. For our clients, it means diving deep into their

Our secret sauce is integration and alignment across teams. Our strate- gists, creatives, and tech experts work in unison, ensuring that efficiency never comes at the expense of creativity, and vice versa. It's a fine line to walk, but by keeping our eyes on the data and the dreams, we navigate it gracefully. new piece of information, every insight, and every failed experiment is shared, dissected, and learned from. This culture of shared learning ensures that we're not just following trends; we're staying ahead of them. We experiment relentlessly, applying new tools and techniques to real-world problems, always ready to pivot based on what the data—and our guts—tell us. And with the horizon of AI looming large, we're encouraging our team to evolve from specialists to holistic marketers—adaptable, multi-skilled, and always ready for what's next. However, autonomy doesn't mean abandonment. I'm always there, a compass, ready to provide direction or a second opinion. This balance ensures that while I steer the ship based on our collective goals, everyone feels empowered to take the helm now and then. Team building becomes an exercise in building trust and fostering a culture of open communication. It's about creating a space where team members feel comfortable sharing their ideas and challenges, knowing they'll be met with support, not scepticism. lifelong learners.‘‘‘‘ In essence, operational proficiency is the vessel that carries our creative aspirations. It's not about choosing one over the other; it's about leveraging each to elevate the other. At Quadigy, we're building more than just a team; we're cra?ing a community of forward-thinkers, problem solvers, and, most importantly, My leadership style is about empowering my team to be the best versions of themselves, professionally and personally. It's about leading by example and being as ready to learn from them as they are to learn from me. After all, we're on this thrilling, chaotic, and incredibly rewarding journey together. Sustainability and environmental responsibility are crucial aspects of modern industry. How does Quadigy promote these principles through its operations and contribute to a sustainable future? In short, our approach is a mix of science, art, and magic, ensuring that we're not just delivering innovative solutions to our clients but also redefining what's possible in the marketing field. Our approach to promoting sustainability starts with the little things—reducing paper use, optimizing digital workflows to minimize energy consumption, and encouraging remote work to cut down on commuting emissions. These steps might seem small in isolation, but together, they contribute significantly to our environmental footprint. Your leadership style is often recognized as an empowering force behind Quadigy's achievements. Could you shed light on your approach to leadership and team building within the organization? The essence of marketing lies in bringing innovation and advancements to the sector in which one works. How does your enterprise strike a balance between operational proficiency and user experience? In my playbook, leadership is less about wielding authority and more about cultivating an environment where creativity and independence thrive. Think of it as being the conductor of an orchestra. Every musician masters their instrument, but the conductor's role is to harmonize these talents, guiding them to create something truly spectacular. That's how I view my role at Quadigy. Operational efficiency is the backbone of our organization. It allows us to deliver consistent, high-quality work at the pace the market demands. We lean on a mix of technology, streamlined processes, and a culture of continuous improvement to keep our operations sleek and responsive. Beyond our immediate operations, we strive to integrate sustainability into our client projects. This means advocating for digital-first strategies that align with modern consumers' preferences and significantly reduce the environmental impact compared to traditional marketing methods. We dive deep into the hearts and minds of our audience, crafting experiences that resonate on a personal level. It's about connecting, engaging, and delighting at every touchpoint. From the first click to the lasting impression, we ensure every interaction is meaningful and memorable. I give my team room to navigate their paths, experiment, and sometimes falter. It's like handing them a map and saying, 'There are many ways to get to the destination. Pick one, and I'll be right here if you need me.' This autonomy encourages ownership and innovation, qualities that are invaluable in marketing. We’re constantly exploring new ways to reduce our impact on the planet and actively contribute to a sustainable future. It’s a journey with no finish line, but every step forward is a step towards a healthier planet.

In the realm of marketing, technol- ogy plays a pivotal role in enhancing efficiency. How does your company leverage technology to optimize its services and stay ahead in a digital age? Our marketing approach is to harness technology not just as a support mechanism but as a strategic advisor and efficiency driver. By integrating the latest tech innovations into our marketing practices, we can offer our clients sophisticated, data-driven campaigns that resonate with their target markets and deliver measurable ROI. Technology, for us, is the bridge that connects marketing strategies with tangible business outcomes. projects, workshops, or team challenges, we always make sure there's an avenue for learning something new. It's like keeping the doors and windows open so fresh ideas can breeze in from any direction. At Quadigy, we’ve tailored our tech stack to meet our clients' unique demands, ensuring we stay ahead in this fast-paced digital age. We also place a strong emphasis on critical thinking and problem-solving. It's not uncommon to find us huddled around a whiteboard, tossing around ideas and solutions, where every voice is heard and every suggestion valued. This collaborative environment fosters a sense of ownership and pride in our work, driving us to innovate and excel. We leverage advanced data analytics and AI to deeply understand business customers' needs, behaviours, and decision-making processes. This insight allows us to craft highly targeted marketing strategies that speak directly to the concerns and aspirations of our clients' customers. The workforce is the cornerstone of any successful organization. How does Quadigy foster a culture of growth, skill development, and empowerment among its employees? But it's not all work and no play. We know that a happy team is a productive team. So, we ensure a healthy balance between hard work and fun, whether it's celebrating wins, big or small, or just taking a moment to unwind and laugh together. We champion a mindset of continuous learning and curiosity. We encourage our team members to not just think outside the box but to redefine it. Whether through cross-functional empathy.‘‘‘‘ Automation plays a starring role in our marketing strategies. From lead nurturing campaigns to content distribution, automation tools help us ensure that we're engaging the right prospects with the right message at the right time—without missing a beat. It's about being omnipresent in our clients' customers' journeys, guiding them from awareness to efficient and effective decision-making. In the age of AI and automation, the future belongs to those who can blend technical skills with creativity and empathy. That's why we're committed to nurturing a workforce that's skilled but also versatile and adaptable, ready to face tomorrow's challenges head-on. Our guiding philosophy at Quadigy is deeply rooted in one word: Emerging technologies, such as AI, are particularly exciting for us. They enhance our ability to forecast trends and customer needs and allow us to personalize marketing efforts at scale. At Quadigy, we're building more than just a team; we're crafting a community of forward-thinkers, problem solvers, and, most importantly, lifelong learners. You are admired as a resolute leader in the industry. What is your advice to entrepreneurial aspirants, especially women, wishing to enter your sector? Collaboration technologies are another cornerstone of our marketing strategy. They facilitate seamless communication and coordination across teams, ensuring our marketing efforts align with our clients' overarching business goals. In today's hybrid work environment, these tools are vital for maintaining the cohesion and synergy of our teams, no matter where they're located. To the ambitious souls eager to carve their paths in the marketing sector, especially the brilliant women among you, here's my advice based on years of navigating this vibrant yet challenging field.

Loyalty: Building loyalty is more than just transactions; it's about creating a relationship. We emphasize consistent value delivery through informative content, responsive customer service, and regular engagement initiatives. We aim to make every customer feel valued and understood, fostering community and trust around our clients' brands. First, brace yourself for a journey that is as exhilarating as unpredictable. The marketing world is like the ocean—beautiful, vast, and sometimes tumultuous. Embrace both the calm and the storms. Every setback is not a step back but a preparation for a grander leap forward. thrives on diversity of thought and creativity. Your voice is powerful, and your insights are invaluable. Shine boldly. Lastly, don't forget the power of psychology. Understanding human behaviour, emotions, and motivations is at the heart of marketing. It's what turns a good marketer into a great one. Build your tribe. Surround yourself with people who inspire and challenge you. Having a network of mentors, peers, and cheerleaders is invaluable. These are the folks who will be your sounding board, your support system, and, occasionally, your reality check. Today, marketing goes beyond the physical realm, touching on aspects like constant digital customer engagement, loyalty, and immersive experience through brand building and offering novelties. How does your company address these critical factors in its service offerings? Offering Novelties: The pace of change in marketing tools and trends is relentless. We stay agile by constantly exploring new technologies, platforms, and content formats to keep our clients' marketing efforts fresh and engaging. From AI-driven personalization to dynamic content delivery, we're always looking for the next innovation to enhance our marketing strategies and delight our clients' audiences. Dare to take risks, but let your risks be calculated. Marketing is ever-evolving, demanding innovation and courage to tread uncharted territories. However, always arm yourself with research, insights, and a solid plan. Remember, a well-informed risk is an opportunity in disguise. In today's marketing landscape, digital customer engagement, loyalty, and introducing novelties are key to standing out. At Quadigy, we address these aspects with a focus on creativity, data, and constant innovation. Our strategy revolves around understanding and adapting to the evolving digital landscape. Focusing on personalized engagement, nurturing loyalty, and embracing innovation, we help our clients forge deeper connections with their customers and stay ahead in a competitive market. Never stop learning. Marketing is perpetually in flux, with new trends, tools, and theories emerging at the speed of light. Stay curious, stay hungry, and stay updated. The moment you think you know it all is the moment you fall behind. Digital Engagement: We use analytics to understand customer behaviour across digital platforms. This insight guides us in crafting personalized and compelling content strategies that effectively engage audiences. Whether through social media, email campaigns, or interactive web content, our goal is to spark meaningful interactions that resonate with our audience. And to the women stepping into this sphere, wield your unique perspectives as your strength. The marketing world “You will be defined not just by what you achieve, but by how you survive.” - Sheryl Sandberg

How Women in Marketing are Breaking Lady Monarchs or decades, marketing leadership positions F shattering glass ceilings and ascending to the C- suite, leading the charge with innovative strategies and a fresh perspective. In the dynamic world of marketing, women are emerging as powerful forces, breaking traditional barriers and setting new standards of excellence. These "Lady Monarchs" are not just breaking barriers; they're redefining the very essence of marketing leadership. B a r r i e r s ? were largely dominated by men. However, a powerful shift is underway. Women are In fact, these lady monarchs are transforming the landscape with their innovative approaches, resilience, and unique perspectives. Their influence is not just reshaping how brands communicate but also driving a more inclusive and diverse industry. Leading with Empathy and Insight One of the hallmarks of these women leaders is their focus on understanding the customer journey on a deeper level. They go beyond demographics, delving into the emotional triggers and aspirations that drive consumer behavior. This empathetic approach fosters the creation of marketing campaigns that resonate on a personal level, building stronger brand loyalty and customer connections. Women in marketing are leveraging their creativity and strategic thinking to lead successful campaigns that resonate deeply with audiences. They are adept at understanding consumer behavior and utilizing this insight to craft compelling narratives that build strong, emotional connections between brands and their customers. By embracing data analytics and 18 | May, 2024 | www.womenworldindia.com 19 | May, 2024 | www.womenworldindia.com

LADY MONARCHS Diversity is the New Powerhouse digital tools, these leaders are pushing the boundaries of what is possible, ensuring that their strategies are not only effective but also future-proof. new era of empathy, data-driven insights, inclusivity, and purpose- driven storytelling to the marketing landscape. They are redefining leadership and paving the way for a brighter, more effective future for the industry. Lady Monarchs are leading the charge for inclusivity in marketing. They understand the power of diversity in representing a wider range of voices and perspectives. This translates into marketing campaigns that are more authentic and resonate with a broader audience. As a result, the industry is becoming more inclusive and reflective of the real world, further strengthening customer connections. One of the key ways women in marketing are breaking barriers is through their leadership and mentorship roles. They are fostering a culture of collaboration and support, helping to nurture the next generation of marketers. Their ability to inspire and guide others is creating a ripple effect, encouraging more women to step into leadership roles and contribute to the industry's evolution. This mentorship is crucial in an industry that thrives on innovation and diverse perspectives. The impact of women in marketing extends beyond individual companies to the broader societal level. Their success challenges outdated stereotypes and paves the way for greater gender equality in all sectors. As they continue to break barriers and achieve remarkable feats, these lady monarchs are not only transforming the marketing industry but also setting a powerful example for women everywhere. The Power of Storytelling with a Purpose While data is crucial, Lady Monarchs haven't lost sight of the power of storytelling. They are adept at crafting compelling narratives that not only captivate audiences but also inspire action. These narratives often go beyond product promotion, addressing social issues or promoting positive change. This focus on purpose-driven marketing resonates with a generation that seeks brands aligned with their values. Data Queens, Not Just Storytellers In essence, the ascent of women in marketing signifies a monumental shift towards a more inclusive and progressive industry. Their contributions are indispensable, driving innovation and fostering a culture of excellence that benefits both businesses and consumers. As these women continue to lead with vision and purpose, the marketing landscape will undoubtedly become richer and more diverse, reflecting the true potential of female leadership. Gone are the days of marketing relying solely on gut instinct. Lady Monarchs are data champions. They leverage analytics to measure campaign performance and optimize strategies for maximum impact. This data-driven approach ensures marketing efforts are not just creative, but demonstrably drive results. It's a win-win for businesses and consumers, as campaigns become more targeted and relevant. Being your own boss Tech-Savvy Queens The marketing landscape is constantly evolving, and Lady Monarchs are at the forefront of this change. They embrace emerging technologies like AI and social media analytics, exploring new frontiers in marketing communication. This forward-thinking approach ensures brands stay ahead of the curve, connecting with consumers on the platforms and through the methods that matter most to them. Moreover, these women are championing ethical marketing practices and advocating for transparency and authenticity. They understand the importance of building trust with consumers and are committed to promoting values-driven marketing that aligns with the social and environmental concerns of today's audience. By prioritizing integrity and honesty, they are helping to elevate the standards of the industry and build more meaningful brand relationships. The rise of Lady Monarchs in marketing is not just a shift in demographics; it's a paradigm change. These women leaders are bringing a 20 | May, 2024 | www.womenworldindia.com

Shraddha Shraddha Agrawal Agrawal A Versa?le and Accomplished Digital Leader Driving Excellence with DigiDNA Aspire to achieve higher expecta?ons and dream big; rise for the stars, and even if you only reach 30%, consider yourself successful. D A Trailblazer in the Marketing World igital marketing has fundamentally reshaped how businesses of all sizes operate and reach customers. According to an adept digital marketeer, Shraddha Agrawal, while traditional marketing involves a scattershot approach, placing ads in broad mediums like newspapers or TV, digital marketing allows laser-targeted campaigns to reach specific demographics, interests, and online behaviour. Shraddha says, “This translates to higher engagement and return on investment (ROI) for businesses. That is how we at DigiDNA help our client maximize returns on their marketing investment.” learn more about digital marketing after seeing its revolutionary potential.” After more than 13 years of experience in digital marketing, the tremendous demand and potential expansion of the digital market in the future decades sparked her enthusiasm even more. The constantly shifting nature of the profession, as well as the ability to make a concrete impact on the success of businesses, motivated Shraddha to enter it with excitement and commitment. Throughout her career, Shraddha has consistently raised the performance bar, both for herself and her team, earning recognition and multiple awards for her outstanding contributions. Her commitment to continuous learning and staying abreast of the latest trends in digital marketing strategy sets her apart as a perpetual learner and industry influencer. Shraddha's proficiency spans a wide range of areas, including Search Engine Optimization (SEO) and Search Engine Marketing, Paid ads, Content Marketing, B2B Lead Generation, Analytics, and Digital Marketing Funnel strategies. Her strategic prowess and innovative mindset have propelled DigiDNA to new heights, positioning the consultancy as a trusted partner for businesses seeking to optimize their digital presence and drive growth. An Innovative Data-Driven Viewpoint Behind their emergence as one of India's best marketing enterprises, Shraddha says it is their guiding philosophy based on innovation and data-driven tactics. “We think that to be competitive in the digital marketing world, we must continually explore new ideas and technology,” she says. “We use data insights to successfully adjust our tactics, optimizing performance and generating demonstrable results for our clients.” Thus, their dedication to perfection means they uphold uncompromising quality and professionalism in all they do, cultivating a culture of continual Shraddha stands out as a trailblazing figure in the marketing industry, renowned for her exceptional leadership and innovative approach. As the Founder and CEO of DigiDNA – a Digital Marketing Consultancy, Shraddha has cemented her reputation as a versatile and accomplished leader who focuses on driving results and inspiring teams to excel. With over 13+ years of experience and a Master's in Business Administration and IIM Indore alumni, she brings a wealth of expertise, particularly in domains such as fintech, travel and tourism, US healthcare, and cloud computing. Shraddha’s career in marketing began with a desire to understand customer behaviour and use technology to create effective campaigns. Reflecting on it, she says, “Coming from a traditional business background, I was driven to Shraddha Agrawal, Founder and CEO, DigiDNA 24 | May, 2024 | www.womenworldindia.com 25 | May, 2024 | www.womenworldindia.com

The Most Influen?al Women Leaders in Marke?ng Industry Fostering an Empowered Team learning and progress. “This concept helps us to stay adaptive, dynamic, and prepared for success in a constantly changing business.” In the realm of marketing, technology plays a pivotal role in enhancing efficiency. Shraddha, too, agrees that technology is essential for optimizing their services and keeping ahead in the digital age. DigiDNA uses the power of cutting-edge technologies and platforms across all aspects of digital marketing, including SEO, PPC, lead generation, website creation, content marketing, and more. The team, guided by Shraddha, uses innovative technology to expedite operations, analyze data insights accurately, and offer customized marketing campaigns that provide concrete results for their clients. Shraddha says, “From AI- driven tactics to data analytics tools, our creative approach enables us to respond to changing market trends and provide unique value to our clients in today's digital economy.” and a friendly work atmosphere in which everyone feels respected and heard.” The workforce is the cornerstone of every successful organization. Believing in it ardently, Shraddha says she leaves no stone unturned to foster a culture of growth, skill development, and empowerment among her employees. “As someone with substantial industry expertise, I consider it both a privilege and a duty to nurture and assist my team on their professional and personal development journeys. Fostering a culture of growth, skill development, and empowerment is more than a checkbox at our organization; it is ingrained in our DNA. We go above and beyond traditional approaches by offering chances for ongoing development, personalized mentoring programmes, Shraddha vehemently believes that a great team is more than just individuals working together; it is about building trust, respect, and common goals. “That is why I make it my mission to invest in our team's professional growth and well-being, acknowledging that a motivated and engaged team is essential to our company's success.” The Marketing landscape is continually evolving. In such a scenario, to ensure that their organization - DigiDNA, remains adaptive and ahead of industry trends, Shraddha says they prioritize constant learning and being on top of the latest developments in digital marketing technologies. “We exceed our clients' expectations by cultivating an innovative culture and encouraging our team to experiment with new ideas.” Countering Challenges As a leader in India's corporate sector, DigiDNA faced its share of challenges. However, Shraddha says her team's resilience and ingenuity have helped them triumph over adversity on several occasions. One example is when they had a serious market shift for external reasons. “Our inventive attitude promotes team experimentation, and our strategic development in various industries and geographic locations allows us to react to changing market situations,” adds Shraddha, whose leadership style is rooted in empowerment and unity. She believes in creating a supportive atmosphere in which each team member feels respected and encouraged to offer their own distinctive skills and ideas. Surround yourself with helpful people, seek mentoring, and never stop learning and improving. Aspire to achieve higher expectations and dream big; rise for the stars; even if you only reach 30%, consider yourself successful. It is crucial to recognize the value of resilience and multitasking, as well as to advocate for oneself. Don't be afraid to ask, negotiate, and claim what you deserve. Your achievement is due to your tireless effort and dedication. excellent customer outcomes, and help businesses succeed. “We understand that success in digital marketing necessitates consistent work and attention, which is why we are devoted to saving that time and encouraging our team to develop and produce something new every day.” “Through collaborative problem- solving and creative brainstorming, we immediately altered our strategy to meet the new difficulties, ultimately emerging stronger and more resilient than before.” They also had to deal with the difficulty of parting ways with customers with unreasonable expectations or who constantly gave them negative feedback. “Despite these challenges, our team remained focused and adaptable, ensuring we were committed to providing superior services and meeting our objectives.” “With a long-term perspective and preparation for the future, we hope to broaden our reach, strengthen our alliances, and maintain our position at the forefront of marketing excellence,” concludes Shraddha, who, beyond her professional achievements, is a firm believer in maintaining a harmonious balance between her family and professional life. “We've established a strong, cohesive team that drives our company's success by putting open communication, trust, and professional growth first,” she states. Widening the Wings Looking to the future, Shraddha divulges that their mission is more than simply reaching short-term goals; it is also about building a foundation for long-term development and success for any business that uses expand digitally. “Looking ahead, our company's goal is based on the concept that digital marketing is a journey rather than a destination.” Techno-Tactics The essence of marketing lies in bringing innovation and advancements to the sector in which one works. Shraddha says DigiDNA balances operational proficiency with user experience by emphasizing customer- centricity and agility. They continually update their tactics by employing data analytics and user input to provide frictionless and personalized experiences that resonate with their target audience and their expectations. Being Your Best Self This holistic approach enhances her well-being and positively impacts her professional endeavours, fuelling her drive for success and continued excellence. As an influential woman leader in the marketing industry, Shraddha Agrawal exemplifies the power of determination, innovation, and a steadfast commitment to excellence. DigiDNA to Admired as the resolute leader in the industry, Shraddha says, “To all the aspiring entrepreneurs, especially women establishing the marketing business, my advice is to embrace your unique strengths and perspectives.” Do not hesitate to take risks, challenge the status quo, and follow your passions with tenacity and perseverance. She adds that as they traverse India's volatile marketing environment, their mission is to create innovation, provide 26 | May, 2024 | www.womenworldindia.com 27 | May, 2024 | www.womenworldindia.com

The Power of HERspective How Women’s Unique Perspectives are Influencing Marketing Trends? I “HERspective”—is becoming increasingly prominent. For too long, marketing narratives have been crafted through a predominantly male lens. But a refreshing revolution is underway. n today's rapidly evolving marketing landscape, the influence of women's unique perspectives—coined as and practical considerations that influence purchasing decisions. This translates into marketing campaigns that resonate with a broader audience, addressing not just the "what" but also the "why" behind consumer behavior. One of the key impacts of HERspective in marketing is the emphasis on authentic storytelling and relationship building. Women marketers tend to prioritize narratives that resonate emotionally with consumers, creating deeper and more meaningful brand connections. This approach not only enhances brand loyalty but also promotes a more genuine and trustworthy image in a market where consumers increasingly value transparency and authenticity. Women are bringing their unique perspectives and experiences to the forefront of marketing, shaping trends and fostering deeper connections with consumers. This distinct and invaluable outlook to marketing fosters innovative trends and reshapes how brands connect with their audiences. This "HERspective" is not just changing the game; it's creating a more relatable, impactful, and ultimately successful marketing landscape. These women’s approach is often characterized by empathy, inclusivity, and a deep understanding of diverse consumer needs, which is driving significant shifts in marketing practices and outcomes. Empathy: The Secret Weapon: Women leaders in marketing excel at building emotional connections with consumers. They understand the power of empathy in crafting messages that resonate on a personal level. This ability to tap into human emotions fosters trust and brand loyalty, leading to more meaningful customer relationships. Understanding the NUANCE of the Consumer Journey: Women bring a nuanced understanding of the consumer journey to the table. They recognize the complex web of emotions, aspirations, Furthermore, women's perspectives in marketing often highlight the importance of inclusivity and representation. They 28 | May, 2024 | www.womenworldindia.com 29 | May, 2024 | www.womenworldindia.com

advocate for campaigns that reflect a diverse range of experiences and voices, ensuring that marketing materials resonate with a broader audience. This focus on diversity not only aligns with contemporary social values but also helps brands tap into previously underserved markets, driving growth and expansion. In addition, women in marketing are instrumental in driving innovation and creativity. Their ability to think outside the box and challenge traditional norms is fostering a wave of fresh, unconventional marketing strategies that stand out in a crowded marketplace. This innovative spirit is crucial in an era where consumer attention is fragmented and competition is fierce. The HERspective is not just a trend; it's a force reshaping the marketing landscape. By bringing their unique perspectives, emotional intelligence, and focus on authenticity, women leaders are creating a future of marketing that is more relatable, impactful, and ultimately successful. As the industry embraces the power of HERspective, brands will forge stronger connections with consumers and build a more meaningful marketing landscape for all. Champions of Authenticity: Consumers today crave authenticity. Women leaders are championing this shift, fostering marketing campaigns that reflect the real world in all its diversity. By representing a wider range of voices and experiences, brands connect with a more engaged audience who appreciate genuine storytelling. Masters of Storytelling with Impact: Women are natural storytellers. They weave narratives that not only entertain but also inspire action. These narratives often go beyond product promotion, addressing social issues or environmental concerns. This focus on creating a positive impact strengthens brand loyalty and fosters a sense of community among consumers. The integration of HERspective in marketing is transforming the industry in profound ways. Women’s unique viewpoints are fostering authenticity, inclusivity, and innovation, which are essential for brands seeking to connect with modern consumers and thrive in today’s dynamic market. As more women take on leadership roles and contribute their invaluable perspectives, the marketing landscape will continue to evolve towards a more empathetic, diverse, and forward- thinking future. HERspective also brings a heightened sensitivity to ethical and sustainable practices in marketing. Women are leading the charge in promoting corporate social responsibility and advocating for environmentally conscious marketing strategies. Their commitment to sustainability is not just a trend but a fundamental shift in how businesses operate, reflecting a growing consumer demand for brands that prioritize the planet and societal well-being. The influence of HERspective extends beyond marketing strategies to organizational culture. Women leaders in marketing are championing collaborative and inclusive work environments that encourage diverse ideas and perspectives. This inclusive culture not only drives creative problem-solving but also helps attract and retain top talent, contributing to the overall success and sustainability of marketing organizations. The Rise of Purpose-Driven Marketing: Women are at the forefront of the movement towards purpose-driven marketing. They recognize that consumers increasingly seek to connect with brands that share their values and contribute positively to society. This focus on social responsibility and sustainability resonates with a generation that seeks to make a difference. Masters of the Digital Age: Women are adept at navigating the ever- evolving digital landscape. They leverage social media platforms and understand the power of influencer marketing to connect with target audiences in a more personalized way. This digital fluency ensures brands reach consumers where they are and foster meaningful conversations. The most effective way to do it is to do it! Amelia Earhart 30 | May, 2024 | www.womenworldindia.com 31 | May, 2024 | www.womenworldindia.com

A Dynamic Diva Ajgaonkar Pioneering the Future of Marke?ng Leadership at Colors Marathi L eadership, like many other things, is inherently gender- neutral. Disrupting conventional wisdom, today, many influential women leaders in the marketing industry have compelled the global business world to accept that fact – women have always been born leaders. Sujata's integrated marketing communication skills enable seamless coordination across various channels. She is adept at consumer marketing and understanding and meeting audience needs. Her expertise extends to media buying and plan evaluation, ensuring cost-effective and strategic media placements. Additionally, her brand solutions and budget planning skills ensure that marketing initiatives are both innovative and financially sound. Zee Cinema and Consistently Appraised as Top-Talent at Zee Network and MOVIES NOW, Sujata was also on the launch team of MOVIES NOW, a launch campaign which made the channel emerge as the Category leader. • Sujata's expertise in brand management, her ability to connect with diverse audiences, and her leadership skills have established her as a formidable force in marketing. Her dedication and visionary approach continue to inspire and influence the industry, setting new benchmarks for success. Women like Sujata Ajgaonkar Samant are challenging the stereotype by demonstrating exceptional leadership in marketing. Sujata, the Marketing Head at Colors Marathi, has significantly impacted the marketing industry. With a career marked by innovation and strategic thinking, she has elevated the brand's presence and engagement within the competitive media landscape. For her noteworthy professional contribution and her vision for Women professionals, Sujata has been rewarded with accolades like In an exclusive interview, Sujata spoke about her journey, inspiration, philosophy, challenges, and advice for the aspirants. Highlights of that candid discussion are given herein. 'WONDER WOMAN Fy2022' by Indian Television, making it to the coveted list of 100 Wonder Women in the domain of Marketing. Rewarded as the ZEELOMPIAN for Q2’2021 by Zee Network for highest viewership raise in channel comeback; Rewarded ‘Hero of The Month’ in 2015 for achieving and maintaining the highest Reach of • Sujata brings a wealth of expertise to her role as the Marketing Head at Colors Marathi. Her proficiency spans multiple facets of marketing and brand management, ensuring consistent and impactful brand messaging. Her content marketing strategies effectively engage and captivate audiences. • As a trailblazer in Marketing, could you take us back to the beginning of your journey? What motivated you to enter your field? Sujata Ajgaonkar Samant, Marke?ng Head, Colors Marathi • With over 15 years of experience, I've spent the last 13 years building entertainment brands like The Q, 32 | May, 2024 | www.womenworldindia.com 33 | May, 2024 | www.womenworldindia.com

The Most Influen?al Women Leaders in Marke?ng Industry Zee TV, Zee Cinema, MOVIES NOW, and Zoom. As Marketing Head for QYOU Media, I managed a multi- brand portfolio that spans linear and IP-based entertainment channels (THE Q, Q Marathi, The Q Kahaniyan, and The Q Comedistaan). I was passionate about fulfilling QYOU Media's vision of becoming a platform-agnostic, creator-led entertainment network. From a young age, I've been fascinated by how powerful entertainment brands can be. They can capture our hearts, minds, and imaginations. entertain a thriving Marathi diaspora across foreign continents and connect them to their cultural roots. resilience and continuous improvement. We believe individuals and organizations can thrive and achieve sustained success by embracing challenges and remaining adaptable. Your leadership style is often recognized as an empowering force behind Colors Marathi's achievements. Could you shed light on your approach to leadership and team building within the organization? I'm particularly drawn to the challenge of crafting a brand identity that resonates with viewers and fosters a sense of community. For me, entertainment brands are more than just logos and slogans. They have the power to shape culture, spark conversations, and provide a much- needed escape from daily life. I'm driven by the desire to be part of creating something that leaves a lasting impact on audiences. You are admired as the resolute leader in the industry. What is your advice to entrepreneurial aspirants, especially women, wishing to enter your sector? At QYOU Media, I've played a key role in boosting awareness of our flagship channel, THE Q, to an impressive 99%. We've even achieved higher recall in the FTA category than established brands. Additionally, I'm proud of the recognition THE Q received for its award-winning initiative – the first-ever Virtual Audition for a show – which took place in the FTA category. At Colors Marathi, the most exciting aspect of brand creation and management for me is the dynamic and creative process it entails. This involves a seamless blend of strategic thinking, innovative problem-solving, and collaborative storytelling. I thrive on the challenge of actualizing a brand vision and establishing a deep emotional connection with viewers. For that reason, building a professional family of team members is my foremost priority. The process is a constant interplay of creativity and strategy, aiming to resonate with the audience profoundly while ensuring the brand's objectives are met effectively. My advice is simple: Do what you feel deeply passionate about. Find what truly ignites your fire. Is it a particular skill you want to master? A cause you deeply care about? Identifying that core passion is the first step. Colors Marathi has emerged as one of India's best entertainment channels. Could you share the guiding philosophy that has propelled your organization's success? Don’t be afraid to dream and dare to achieve them while not losing your honest self in the pursuit. Don't let fear hold you back. Challenges and setbacks are inevitable, but they shouldn't extinguish your dreams. Embrace the journey, learn from your mistakes, and keep moving forward. Before joining QYOU Media, I was a Senior Brand Manager at Zee TV. I was instrumental in driving a 40% viewership increase in the primetime 7 PM to 8 PM slot during FY2020. I also played a pivotal role in Zee TV's successful comeback campaign following the 2020 lockdown, which resulted in a remarkable 50% rise in viewership! As you know, Colors Marathi (formerly ETV Marathi) is an Indian general entertainment channel that primarily broadcasts Marathi entertainment based in Maharashtra. In 2015, we embarked on a new chapter with the rebranding of Colors Marathi. No matter what, life is what we get only once. We only get one shot at this life, so make it count! Live it compassionately while trying to achieve your ultimate aim. Don't wait for the perfect moment. Start living your dreams today with compassion and relentlessly pursuing your goals. I'm driven by the desire to be part of crea?ng something that leaves a las?ng impact on audiences. When you work as a family with an end goal, it becomes easy to create a culture that promotes camaraderie among your colleagues. That is how I look at leadership and team building. The tagline 'New Trappings, New Colour' embodied our commitment to refreshing the visual identity and content offerings while staying true to the essence of Marathi entertainment. We are known as the most colourful brand of entertainment worldwide. Our reach has transcended geographical boundaries. In a prior role as Senior Brand Manager with Zee Hindi Movie Cluster, I spearheaded the development and prioritization of the brand roadmap, premiere marketing efforts, and brand integrations, among other key responsibilities. As a leader in India's corporate sector, your company has likely faced its share of challenges. How do you tackle them? I am a Postgraduate from MICA and an IT Engineer from Mumbai University. I also hold a Postgraduate Diploma Certification in Digital Marketing from upGrad+MICA, where I topped the batch. My motivation has always been a deeply ingrained passion for the entertainment industry from a brand creation and management perspective. I embrace Albert Einstein's philosophy that life is like riding a bicycle—to keep your balance, you must keep moving. I integrate this mindset into my daily work, viewing challenges not as obstacles but as opportunities for learning and growth. I encourage my team at Colors Marathi to adopt this approach, fostering a culture of With a vibrant mix of shows catering to diverse tastes, we've established ourselves as a global leader in colourful entertainment. Our programming reflects the rich tapestry of Marathi culture, traditions, and humour, resonating deeply with audiences worldwide. Today, we 34 | May, 2024 | www.womenworldindia.com 35 | May, 2024 | www.womenworldindia.com

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The Most Influential Women Leaders in Marketing Industry

The Most Influential Women Leaders in Marketing Industry

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